Professional Overview
Lindsay Jesseau is a seasoned marketing executive currently serving as the VP, Digital and Experiential Marketing + Engagement at Sun Bum in Encinitas, California. With a strong background in digital marketing, e-commerce, and consumer experience, Lindsay specializes in driving growth and engagement through innovative marketing strategies.
Experience Summary
Current Role
As the VP, Digital and Experiential Marketing + Engagement at Sun Bum, Lindsay oversees the development and execution of digital and experiential marketing campaigns, focusing on enhancing customer engagement and driving business growth. Key responsibilities include leading cross-functional teams, analyzing market trends, and implementing data-driven marketing strategies.
Career Progression
Lindsay's career trajectory showcases progressive growth and increasing responsibility. Notable previous roles include EVP, eCommerce + Marketing at Rowan, VP, Growth + eCommerce at Ancient Nutrition, and VP, eCommerce + Digital at Sun Bum. Earlier in her career, Lindsay held various positions at Vega, including Sr Director, Consumer Experience + eCommerce, Director of Customer Experience + eCommerce, and Customer Experience Manager. Her career began in the sports industry, with roles at BC Soccer, CONCACAF Women's Olympic Qualifying Tournament, and Maple Leaf Sports & Entertainment.
Areas of Expertise
Lindsay's expertise spans digital marketing, e-commerce, consumer experience, team leadership, and data analysis. She is skilled in developing and executing multi-channel marketing campaigns, driving business growth through e-commerce strategies, and enhancing customer engagement through experiential marketing.
Professional Impact
Throughout her career, Lindsay has driven significant growth and engagement through her marketing initiatives. Although specific metrics are not available, her progression to senior leadership roles and her focus on data-driven marketing strategies indicate a strong ability to measure and achieve campaign goals.
Conclusion
Lindsay Jesseau is a results-driven marketing executive with a strong background in digital marketing, e-commerce, and consumer experience. Currently focused on driving growth and engagement at Sun Bum, Lindsay brings a unique combination of industry expertise, technical competencies, and leadership capabilities to her role. With a proven track record of progressive career growth and a strong ability to analyze market trends and implement effective marketing strategies, Lindsay is poised to continue making significant contributions to the marketing industry.
