Lindsay Merkle
Vice President, Growth Marketing
Professional Overview
Lindsay Merkle is an accomplished marketing and business development executive with over 15 years of experience driving growth and innovation across the consumer technology and lifestyle sectors. As the Vice President of Growth Marketing at GoodRx, she leads a team responsible for accelerating user acquisition, conversion, and retention through data-driven, omnichannel marketing strategies. Lindsay also serves as a Chief Member, leveraging her expertise to advise and support other female executives.
Experience Summary
Current Role
As Vice President of Growth Marketing at GoodRx, Lindsay is responsible for developing and executing the company's growth marketing strategy to drive user acquisition, engagement, and retention. She oversees a team of marketers, analysts, and creatives to optimize the full customer lifecycle, from digital advertising and content creation to email marketing and customer loyalty programs. Under her leadership, GoodRx has consistently expanded its user base and improved key performance metrics.
Career Progression
Prior to her current role, Lindsay held various leadership positions in business development and client management at leading consumer brands. As Director of Client Development and Experience at GoodRx, she spearheaded strategic partnerships and initiatives to enhance the company's Pharma Manufacturer Solutions offering. She has also served as the Director of Business Development at Streem and Sennheiser, where she built and managed high-performing sales teams to drive revenue growth and market expansion.
Lindsay's early career was focused on account management and strategy roles at top advertising agencies, including JWT New York, Kirshenbaum Bond Senecal + Partners, and Zambezi, Inc. She honed her skills in brand positioning, campaign development, and client relationship management, working with clients across the consumer technology, fashion, and lifestyle industries.
Academic Background
Lindsay holds a Bachelor of Arts degree in Communications from the University of California, Santa Barbara, where she graduated with honors.
Areas of Expertise
- Growth marketing strategy and execution
- User acquisition and retention optimization
- Omnichannel marketing campaign management
- Data-driven decision making and analytics
- Strategic partnership development
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at GoodRx, Lindsay has played a pivotal role in driving the company's user growth and engagement. She has spearheaded the implementation of innovative marketing tactics, leading to significant improvements in key performance metrics, such as user acquisition cost and customer lifetime value. Additionally, Lindsay's leadership in fostering strategic partnerships has expanded the company's reach and diversified its revenue streams.
Conclusion
With her extensive experience in marketing, business development, and client management, Lindsay Merkle is a dynamic and strategic leader who excels at driving growth and innovation in the consumer technology and lifestyle sectors. As Vice President of Growth Marketing at GoodRx, she continues to push the boundaries of what's possible in the digital health space, while also sharing her expertise as a Chief Member to support the growth and success of other female executives.
