Professional Summary

Professional Overview

Lindsay Noyes is an accomplished marketing executive with over 15 years of experience driving growth and acquisition strategies for leading consumer brands. As the Vice President of Growth Marketing at Alo Yoga, she is responsible for overseeing the company's digital marketing, customer acquisition, and lifecycle engagement initiatives.

Experience Summary

Current Role

In her current role at Alo Yoga, Lindsay leads a team of marketing professionals to develop and execute comprehensive growth strategies that leverage data-driven insights and innovative digital tactics. Under her leadership, the company has achieved double-digit year-over-year increases in new customer acquisition, retention, and lifetime value.

Career Progression

Prior to joining Alo Yoga, Lindsay served as the SVP of Growth, Acquisition & Lifecycle Marketing at Athletic Greens, where she was instrumental in scaling the brand's online presence and optimizing its customer acquisition funnel. Before that, she held senior digital marketing roles at lululemon, where she spearheaded successful campaigns that drove significant increases in website traffic, e-commerce sales, and social media engagement.

Earlier in her career, Lindsay gained valuable experience in media strategy and buying at OMD, as well as in retail management at The Bay and House of Knives, giving her a well-rounded understanding of the consumer landscape.

Academic Background

Lindsay holds a Bachelor of Business Administration degree from the University of British Columbia, with a focus on marketing and communications.

Areas of Expertise

• Digital marketing strategy and execution

• Customer acquisition and lifecycle management

• Performance marketing optimization

• E-commerce growth and conversion rate optimization

• Cross-channel campaign planning and integration

• Data-driven decision making and analytics

Professional Impact

Throughout her career, Lindsay has demonstrated a proven track record of driving measurable business impact. At Athletic Greens, she led the team that increased the brand's subscriber base by 35% and improved customer retention by 22% over a two-year period. At lululemon, she spearheaded the development of a highly successful social media strategy that generated a 45% increase in online sales.

Conclusion

With her extensive experience in growth marketing, data-driven decision making, and brand building, Lindsay Noyes is a strategic and results-oriented marketing leader who is well-positioned to contribute to Alo Yoga's continued success and expansion.