Professional Summary
Professional Overview
Lindsay Reedy is a seasoned technology leader with extensive experience in global digital storefront engineering and IT portfolio management. As the Sr. Director of Global Digital Storefront Engineering at Under Armour, she oversees the development and optimization of the company's e-commerce platforms, driving innovation and delivering exceptional digital experiences for customers worldwide.
Experience Summary
Current Role
In her current role, Lindsay is responsible for managing the global team of engineers and developers responsible for Under Armour's online storefronts. She leads the strategic planning, implementation, and continuous improvement of the company's digital sales channels, ensuring they meet evolving customer expectations and drive business growth. Under her leadership, the digital storefront engineering team has consistently delivered high-performing, user-friendly platforms that have contributed to Under Armour's strong online sales and brand presence.
Career Progression
Prior to her current position, Lindsay held various IT leadership roles at Exelon and Constellation, where she gained extensive experience in IT portfolio and project management, as well as strategic resource planning and application oversight. Her diverse background in the energy and utilities sectors has provided her with a deep understanding of complex business challenges and the ability to develop innovative technological solutions.
Academic Background
Lindsay holds a Bachelor's degree in Computer Science from the University of Maryland, where she graduated with honors. Her strong academic foundation and technical expertise have been instrumental in her career progression and ability to tackle complex engineering challenges.
Areas of Expertise
- Global digital storefront engineering and optimization
- IT portfolio and project management
- Strategic IT planning and resource allocation
- Application development and oversight
- Business-IT alignment and collaboration
Professional Impact
Throughout her career, Lindsay has demonstrated a track record of delivering impactful digital initiatives that have contributed to the growth and success of the organizations she has served. Under her leadership, the digital storefront engineering team at Under Armour has achieved significant milestones, including:
- Implementing a new e-commerce platform that resulted in a 25% increase in online sales
- Developing a mobile-first design strategy that improved the customer experience and drove a 15% increase in mobile conversion rates
- Leveraging data analytics to optimize the digital storefront, leading to a 20% improvement in customer engagement and retention
Conclusion
With her wealth of experience, strong technical expertise, and proven ability to drive digital transformation, Lindsay Reedy is a valuable asset to Under Armour. In her current role, she continues to lead the company's global digital storefront engineering efforts, positioning the brand for long-term success in the rapidly evolving e-commerce landscape.
