Professional Summary
Professional Overview
Lindsay Wadleigh is an accomplished digital marketing leader with extensive experience driving global growth and go-to-market initiatives. As the Director of Global Digital Marketing & GTM at HEYDUDE, she is responsible for developing and executing strategic digital marketing campaigns to elevate the brand's presence and drive customer engagement worldwide.
Experience Summary
Current Role
In her current role at HEYDUDE, Lindsay oversees the global digital marketing strategy, including the implementation of targeted campaigns across multiple channels. She collaborates closely with cross-functional teams to ensure seamless integration of digital initiatives with broader marketing and business objectives. Under her leadership, HEYDUDE has achieved significant increases in website traffic, digital conversion rates, and social media following.
Career Progression
Prior to joining HEYDUDE, Lindsay served as the Director of Digital Marketing at Crocs, where she spearheaded the brand's digital transformation and expansion into new international markets. In this role, she successfully implemented data-driven strategies that resulted in double-digit growth in online sales. Earlier in her career, Lindsay held various marketing roles at Talbots, where she honed her skills in digital media planning, campaign optimization, and performance analysis.
Academic Background
Lindsay holds a Bachelor of Science degree in Marketing from the University of Massachusetts Amherst, where she graduated with magna cum laude honors.
Areas of Expertise
- Digital marketing strategy and implementation
- Global campaign planning and execution
- Data-driven decision making and performance optimization
- Cross-functional collaboration and stakeholder management
- Brand development and customer engagement
Professional Impact
Throughout her career, Lindsay has demonstrated a proven track record of driving impactful digital marketing initiatives that have contributed to the growth and success of the brands she has represented. Her ability to leverage data and insights to inform strategic decision-making, coupled with her strong leadership and team-building skills, have made her a valuable asset in her respective organizations.
Conclusion
With a passion for digital innovation and a deep understanding of the evolving consumer landscape, Lindsay Wadleigh is poised to continue her trajectory as a dynamic digital marketing leader. Her expertise in global campaign management, data-driven optimization, and cross-functional collaboration positions her as a strategic partner in driving sustainable growth and brand success.
