Lindsey Rosenberg

Fractional CMO | Los Angeles, California

Professional Overview

Lindsey Rosenberg is an experienced marketing executive and entrepreneur with a proven track record of driving growth and success for both established and emerging companies. As a Fractional CMO, she leverages her diverse expertise to provide strategic marketing guidance and hands-on execution support to a select group of clients, helping them navigate the ever-evolving digital landscape and achieve their business objectives.

Experience Summary

Current Roles

Fractional CMO, LR Consulting (2020-01-01 to Present)

• Provide strategic marketing leadership and tactical implementation for a portfolio of clients, ranging from early-stage startups to mid-sized businesses

• Develop and execute holistic marketing strategies to drive brand awareness, lead generation, and revenue growth

• Optimize digital marketing channels, including website, social media, email, and paid advertising, to maximize return on investment

• Collaborate cross-functionally with founders, executives, and internal teams to align marketing initiatives with overall business goals

Co-Founder, Dryft Sleep (2021-09-01 to Present)

• Co-founded a direct-to-consumer sleep wellness brand, responsible for developing the brand strategy, marketing campaigns, and digital presence

• Oversee all marketing and e-commerce operations, including content creation, customer acquisition, and performance tracking

Advisor + Investor, belliwelli (2019-09-01 to Present)

• Provide strategic marketing and growth advisory to the leadership team of this innovative health and wellness startup

• Evaluate investment opportunities and support the company's expansion through active participation in the advisory board

Previous Roles

Fractional CMO + Head of Ecommerce, Sweet E's Bake Shop (2022-01-01 to 2023-02-01)

• Transformed the brand's digital presence and e-commerce operations, resulting in a 32% increase in online sales

• Spearheaded the development and launch of a new e-commerce platform, improving user experience and operational efficiency

Senior Consultant, Smoketown, LLC (2021-04-01 to 2022-11-01)

• Partnered with the leadership team to develop and execute comprehensive marketing strategies for multiple client engagements

• Drove measurable results, including a 27% increase in website traffic and a 19% improvement in lead conversion rates

Academic Background

Lindsey holds a Bachelor of Science in Marketing from the University of Southern California, where she graduated cum laude and was recognized for her academic excellence.

Areas of Expertise

• Fractional CMO and strategic marketing leadership

• Digital marketing strategy and execution

• E-commerce optimization and growth

• Startup advisory and investment evaluation

• Brand development and go-to-market strategy

• Cross-functional collaboration and team management

Professional Impact

• Served as a trusted marketing advisor to a diverse portfolio of clients, contributing to their growth and success

• Co-founded a sleep wellness startup, Dryft Sleep, and played a pivotal role in establishing the brand and driving its early-stage success

• Invested in and advised leading health and wellness startups, leveraging her expertise to support their marketing and growth initiatives

Conclusion

Lindsey Rosenberg is a versatile marketing executive and entrepreneur with a proven track record of driving transformative results for her clients and ventures. With her deep industry expertise, strategic mindset, and hands-on approach, she is well-positioned to continue making a significant impact in the ever-evolving business landscape.