Background and Professional Overview
Lior Schachter is currently serving as the Chief Technology Officer (CTO) at Natural Intelligence, an industry leader in online multi-category marketplaces. Natural Intelligence specializes in intent marketing, operating comparison websites like Top10.com and BestMoney.com to facilitate informed decision-making for consumers globally. The company, founded in 2009 by Nir Greenberg, has particularly excelled in converting potential consumer leads into paying customers, boasting an impressive 16% conversion rate.
Lior Schachter is recognized for his extensive experience in big data, ML/AI, and online systems, with a substantial background in software and systems architecture. His professional journey in technology spans back to the 90s, indicating a deep-rooted expertise in the domain.
Key Responsibilities and Achievements
Leading Technological Advancements
- Schachter leads the Technology Unit at Natural Intelligence, where he oversees the development and optimization of various AI-driven solutions.
- He has been pivotal in the creation and enhancement of xMatch, a proprietary platform supporting the company's comparison services. This platform includes:
- xSite: A CMS focused on web experimentation.
- xFactor: An AI engine for smarter website capabilities, personalizing experiences, and optimizing inventory.
- xStream: A robust integration layer combining third-party solutions with internal platforms.
- xData: A cloud-native data layer utilizing technologies like Kafka, Spark, and Flink.
Product and Infrastructure Overhaul
- Since joining Natural Intelligence, Schachter has led the overhaul of legacy systems, replacing most of the company's infrastructure to support its high-volume operations. This includes a distributed deployment in six AWS regions to ensure low latency and high SLA capabilities.
Innovations and Strategic Implementation
- Integrating GenAI: Natural Intelligence, under Schachter's technological guidance, is shifting towards a GenAI-first strategy, embedding artificial intelligence across its product lines to foster innovation and enhance productivity. This strategy involves off-the-shelf AI tools like ChatGPT and Copilot, aimed at a 10% productivity increase.
- Partnerships and Collaborations: The company actively collaborates with major tech players such as Google and Bing, as well as various Israeli startups, to stay at the forefront of technological advancements.
Notable Public Speaking and Thought Leadership
- Schachter is a prominent figure in tech conferences and public forums, having presented at significant industry events including Google Cloud's "The Founder's Story: Innovative Solutions for Your Business" and Salesforce World Tour TLV. He leverages these platforms to discuss Natural Intelligence's technological innovations and industry trends.
Key Insights and Corporate Direction
Natural Intelligence aims to maintain its leadership in the intent marketing domain by continuously innovating and integrating cutting-edge technologies. Under Lior Schachter's leadership, the technology unit is focused on:
1. Powering Efficiency through AI integration.
2. Refining Core Products using GenAI for marketing and content creation.
3. Igniting Innovation to develop future-oriented products.
4. Steering the Future with strategic partnerships and cutting-edge projects.
Schachter’s ability to articulate a clear vision for the company's technological trajectory and his commitment to fostering a culture of innovation and experimentation within his team positions Natural Intelligence as a dynamic and forward-thinking leader in the industry.
