Lior Shafir

Chief Executive Officer, Smart Soda Holdings, Inc.

Cleveland, Ohio, United States

Professional Overview

Lior Shafir is a seasoned executive with over two decades of experience in the beverage and consumer goods industries. As the Chief Executive Officer of Smart Soda Holdings, Inc., he leverages his deep industry expertise to drive strategic growth and innovation within the organization.

Experience Summary

Current Role

As the Chief Executive Officer of Smart Soda Holdings, Inc. since 2019, Lior has been instrumental in leading the company's transformation and expansion. He is responsible for setting the strategic vision, overseeing day-to-day operations, and fostering a culture of innovation and excellence. Under his leadership, Smart Soda has strengthened its market position, diversified its product portfolio, and achieved significant revenue growth.

Career Progression

Prior to his current role, Lior served as the Chief Executive Officer of Smart Soda LLC from 2015 to 2018, where he successfully guided the company through a period of rapid growth and optimization. He has also held various leadership positions, including serving as the Chairman and CEO of Aquatal USA, Inc. from 2009 to 2014, and as a Manager at AquaTal Group Ltd from 2006 to 2012. Lior's early career experience includes serving as a Director at O.E Shafir LTD (AquaTal Israel) from 1995 to 2012.

Academic Background

Lior holds a relevant educational background that has equipped him with the necessary skills and knowledge to excel in the beverage and consumer goods industries.

Areas of Expertise

Lior's expertise spans a wide range of areas, including strategic planning, operational optimization, product development, and market expansion. He has a deep understanding of consumer trends, industry regulations, and competitive dynamics, which allows him to make informed decisions and drive sustainable growth.

Professional Impact

Throughout his career, Lior has demonstrated a strong track record of success. He has led initiatives that have resulted in increased market share, improved profitability, and enhanced brand recognition for the organizations he has served. Lior's industry contributions and measurable achievements have earned him a reputation as a respected leader within the beverage and consumer goods sectors.

Conclusion

Lior Shafir's extensive experience, industry expertise, and proven leadership skills make him a valuable asset to Smart Soda Holdings, Inc. As the Chief Executive Officer, he is well-positioned to continue driving the company's strategic growth and cementing its position as a leader in the beverage industry.