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Lior Shafir

Lior Shafir


Chief Executive Officer | Cleveland, Ohio, United States

Professional Overview


Lior Shafir is a seasoned executive with over 25 years of experience in the beverage and water treatment industries. As the Chief Executive Officer of Smart Soda Holdings, Inc., he is responsible for driving the company's strategic vision, leading cross-functional teams, and overseeing the development and commercialization of innovative soda and water purification technologies.

Experience Summary



Current Role


As the Chief Executive Officer of Smart Soda Holdings, Inc. since April 2019, Lior is responsible for spearheading the company's growth and expansion into new markets. Under his leadership, Smart Soda has introduced several groundbreaking products, including a proprietary water purification system that reduces contaminants by up to 99.9%. Lior's strategic focus on sustainability and environmental responsibility has positioned Smart Soda as a leader in the evolving beverage industry.

Career Progression


Prior to his current role, Lior served as the Chief Executive Officer of Smart Soda LLC from 2015 to 2018, where he successfully led the company's transition from a startup to a thriving enterprise. Before that, he held the positions of Chairman and CEO at Aquatal USA, Inc. from 2009 to 2014, and Manager at AquaTal Group Ltd from 2006 to 2012. Lior's early career was marked by his leadership as the Director of O.E Shafir LTD (AquaTal Israel) from 1995 to 2012.

Academic Background


Lior holds a Bachelor's degree in Chemical Engineering from the Technion - Israel Institute of Technology, where he graduated with distinction.

Areas of Expertise


  • Beverage industry strategy and operations

  • Water treatment and purification technologies

  • Sustainable product development and manufacturing

  • Mergers, acquisitions, and strategic partnerships

  • Cross-functional team leadership and talent management


Professional Impact


Under Lior's guidance, Smart Soda has become a recognized leader in the development of eco-friendly soda and water purification solutions. He has spearheaded several initiatives to reduce the company's carbon footprint, including the implementation of renewable energy sources and the use of recycled materials in product packaging. Lior's commitment to innovation and sustainability has earned him numerous industry accolades, including the prestigious "Water Technology Leader of the Year" award in 2018.

Conclusion


Lior Shafir's extensive experience, strategic vision, and dedication to sustainability have made him a respected leader in the beverage and water treatment industries. As the Chief Executive Officer of Smart Soda Holdings, Inc., he is poised to continue driving the company's growth and innovation, positioning it as a trailblazer in the evolving landscape of the global beverage market.