Lior Shafir

Chief Executive Officer

Cleveland, Ohio, United States

Professional Overview
Lior Shafir is a seasoned executive with over 15 years of experience leading innovative companies in the beverage industry. As the Chief Executive Officer of Smart Soda Holdings, Inc., he leverages his deep industry expertise and strategic vision to drive the company's growth and expansion.

Experience Summary

Current Role
As the Chief Executive Officer of Smart Soda Holdings, Inc. since 2019, Lior is responsible for setting the overall strategic direction of the company, overseeing daily operations, and leading a talented team of professionals. Under his leadership, Smart Soda has strengthened its market position, diversified its product portfolio, and expanded into new geographic regions, solidifying its reputation as an industry leader in the development and distribution of innovative, health-conscious beverage solutions.

Career Progression
Prior to his current role, Lior served as the Chief Executive Officer of Smart Soda LLC from 2015 to 2018, where he spearheaded the company's transition from a regional player to a national brand. Before that, he held the position of Chairman and CEO at Aquatal USA, Inc. from 2009 to 2014, during which time he oversaw the successful integration of the company's domestic and international operations, leading to significant revenue growth and improved operational efficiency.

Lior's early career included roles as a Manager at AquaTal Group Ltd. from 2006 to 2012 and as the Director of O.E Shafir LTD (AquaTal Israel) from 1995 to 2012, where he honed his expertise in the water and beverage industry, as well as his leadership and strategic decision-making abilities.

Academic Background
Lior holds a bachelor's degree in Business Administration from the University of Haifa, where he graduated with distinction.

Areas of Expertise
Lior's areas of expertise include strategic planning, operational optimization, new product development, brand management, and leading high-performing teams. He has a deep understanding of consumer preferences, industry trends, and regulatory environments, allowing him to navigate complex business challenges and capitalize on emerging opportunities.

Professional Impact
Under Lior's leadership, Smart Soda Holdings has launched several successful new product lines, expanded its distribution network, and implemented innovative marketing strategies that have resulted in significant increases in brand awareness and customer loyalty. He has also been instrumental in driving sustainable business practices, ensuring that the company's operations and product development align with environmental and social responsibility initiatives.

Conclusion
Lior Shafir is a visionary leader with a proven track record of success in the beverage industry. Through his strategic vision, operational expertise, and commitment to innovation, he continues to position Smart Soda Holdings as a trailblazer in the health-conscious beverage market, driving sustainable growth and delivering value to shareholders, customers, and the broader community.