Professional Summary
Professional Overview
Lisa Atwood is an accomplished senior executive with extensive experience in digital strategy, eCommerce, and marketing. As the Executive Vice President of Digital and Marketing at Tommy Bahama, she oversees the company's digital transformation and drives innovative marketing initiatives to enhance the brand's online presence and customer engagement.
Experience Summary
Current Role
As the Executive Vice President of Digital and Marketing at Tommy Bahama, Lisa is responsible for spearheading the company's digital and marketing strategies. She leads a talented team in developing and implementing comprehensive digital initiatives, including eCommerce platform optimization, omnichannel customer experiences, and data-driven marketing campaigns. Under her leadership, Tommy Bahama has witnessed significant growth in its online sales and digital footprint, solidifying its position as a leading lifestyle brand in the industry.
Career Progression
Prior to her current role, Lisa has held various leadership positions within Tommy Bahama, showcasing her versatility and commitment to the organization. She served as the Executive Vice President of Operations, Information Technology, and eCommerce, where she played a pivotal role in streamlining the company's digital infrastructure and enhancing its online capabilities. As the Senior Vice President of eCommerce, she successfully drove the brand's digital transformation, leading to substantial improvements in customer experience and revenue growth.
Before joining Tommy Bahama, Lisa held the position of Vice President of Customer Service and Distribution at Brooks Sports, where she demonstrated her expertise in supply chain management and customer-centric operations.
Academic Background
Lisa holds a Bachelor's degree in Business Administration from the University of Washington, where she graduated with distinction.
Areas of Expertise
- Digital strategy and eCommerce leadership
- Omnichannel customer experience optimization
- Data-driven marketing and brand management
- Retail technology and information systems integration
- Supply chain and distribution management
- Strategic planning and execution
Professional Impact
Under Lisa's guidance, Tommy Bahama has consistently outperformed industry benchmarks in online sales and digital customer engagement. Her innovative approach to eCommerce and marketing has enabled the brand to expand its reach, enhance customer loyalty, and drive sustainable growth. Additionally, Lisa's contributions to the industry are recognized through her involvement in various industry associations and her participation in thought leadership initiatives.
Conclusion
With her extensive experience, strategic vision, and demonstrated track record of success, Lisa Atwood is a seasoned executive poised to lead Tommy Bahama's continued digital transformation and marketing excellence. Her versatile skill set and unwavering commitment to driving business growth make her a valuable asset in the evolving retail landscape.
