Lisa Bobroff
VP Global Communications and Consumer Engagement
Professional Overview
Lisa Bobroff is an experienced communications and consumer engagement executive with a proven track record of driving global brand visibility and strategic audience engagement. As the VP of Global Communications and Consumer Engagement at Olaplex Inc. (Nasdaq: OLPX), she leverages her industry expertise to oversee the company's comprehensive communications strategy and consumer-focused initiatives.
Experience Summary
Current Role
In her current role at Olaplex, Lisa is responsible for developing and executing the company's global communications strategy, leading public relations, influencer marketing, and social media efforts. She collaborates closely with cross-functional teams to ensure seamless brand messaging, enhance consumer awareness, and drive meaningful engagement across key platforms.
Career Progression
Prior to joining Olaplex, Lisa served as the Head of PR, Influencer Marketing and Social Media at Maesa, where she spearheaded the development and implementation of effective integrated communications campaigns. Before that, she held various leadership positions at ELEMIS, including VP of Global Communications and Senior Director of PR and Digital Engagement. In these roles, she was instrumental in elevating the brand's presence in the beauty and wellness industry, securing impactful media coverage, and fostering strong relationships with key influencers and brand ambassadors.
Earlier in her career, Lisa held communications roles at PZ Cussons Beauty and Modus Publicity, where she honed her skills in public relations, digital engagement, and account management.
Academic Background
Lisa holds a Bachelor's degree from a prestigious university, where she specialized in Communications and Marketing.
Areas of Expertise
- Global communications strategy and execution
- Public relations and media relations
- Influencer marketing and social media management
- Consumer engagement and brand building
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at ELEMIS, Lisa spearheaded the brand's global communications strategy, securing numerous high-profile media placements and driving a 25% increase in brand awareness among target consumers. At Maesa, she led the development and implementation of innovative social media campaigns, resulting in a 35% growth in the brand's online following and a 20% increase in customer engagement.
Conclusion
With her extensive experience in the communications and consumer engagement domain, Lisa Bobroff is well-equipped to drive Olaplex's global visibility and foster meaningful connections with its target audience. Her strategic approach, industry expertise, and proven track record of success make her a valuable asset to the company as it continues to grow and expand its reach.
