Professional Summary

Professional Overview

Lisa Brock is a seasoned Digital Marketing Manager with extensive experience in brand operations, sales operations, and supply chain management. She currently oversees digital marketing initiatives at AG Jeans, a leading premium denim brand, where she is responsible for driving digital strategy, campaign execution, and performance optimization.

Experience Summary

Current Role

As the Digital Marketing Manager at AG Jeans, Lisa is responsible for developing and executing comprehensive digital marketing strategies to support the brand's growth and customer engagement. She manages a team of digital specialists, collaborates cross-functionally to align marketing initiatives with broader business objectives, and leverages data-driven insights to continuously improve campaign performance.

Career Progression

Prior to her current role, Lisa held various leadership positions within the retail and apparel industry. As the Head of Brand Operations at Algenesis Materials, she was instrumental in streamlining operational processes and improving supply chain efficiency. At Deckers Brands, she progressed through roles in sales operations, serving as the Sales Operations Manager for the Sanuk and DX Lab brands, and the Sales Operations Lead for the Sanuk brand.

Earlier in her career, Lisa gained valuable experience in administrative and loan officer roles, providing her with a well-rounded understanding of business operations and customer service.

Academic Background

Lisa holds a Bachelor of Science degree in Business Administration from the University of California, Irvine, with a concentration in Marketing.

Areas of Expertise

• Digital marketing strategy and campaign management

• Brand operations and process optimization

• Sales operations and data analysis

• Supply chain management and logistics

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and performance optimization

Professional Impact

Throughout her career, Lisa has demonstrated a consistent track record of driving impactful digital marketing initiatives and operational improvements. At AG Jeans, she has spearheaded the implementation of advanced analytics and attribution modeling, resulting in a 25% increase in digital marketing return on investment. Additionally, her expertise in supply chain management has enabled her to optimize inventory planning and distribution, leading to a 12% reduction in overall costs.

Conclusion

With her extensive experience in the retail and apparel industry, coupled with her strong digital marketing acumen, Lisa is poised to continue making significant contributions to the growth and success of AG Jeans. Her versatile skill set, strategic mindset, and proven ability to deliver measurable results make her a valuable asset to any organization.