Professional Summary
Professional Overview
Lisa Cirelli is a seasoned product leader with extensive expertise in recommendations and personalization. As the Director of Product, Recommendations and Personalization at Neiman Marcus Group, she is responsible for driving the strategic vision and execution of personalized customer experiences across the company's digital platforms.
Experience Summary
Current Role
In her current role at Neiman Marcus Group, Lisa is responsible for leading the recommendations and personalization product team. She oversees the development and implementation of innovative technologies and data-driven strategies to enhance the shopping experience for Neiman Marcus customers. Under her guidance, the team has delivered measurable improvements in customer engagement, conversion rates, and loyalty.
Career Progression
Prior to joining Neiman Marcus, Lisa co-founded Stylyze, a personalization platform for the fashion and retail industry. As the Chief Creative Officer, she played a pivotal role in the company's growth and eventual acquisition by Neiman Marcus in 2021. Earlier in her career, Lisa gained valuable experience as an interior designer, working for prestigious firms such as Schoenfeld Interiors and Schick Design Group.
Academic Background
Lisa holds a Bachelor of Fine Arts degree in Interior Design from the University of Washington, where she graduated with distinction.
Areas of Expertise
- Product strategy and roadmap development
- Personalization and recommendations engine optimization
- Data-driven decision making and A/B testing
- Cross-functional collaboration and team leadership
- Fashion and retail industry expertise
Professional Impact
Under Lisa's leadership, the recommendations and personalization team at Neiman Marcus has achieved significant milestones, including:
- Implemented a personalized product discovery experience that led to a 15% increase in conversions
- Developed a next-best-action recommendation engine that boosted customer engagement by 20%
- Spearheaded the integration of innovative technologies, such as machine learning and natural language processing, to enhance the overall shopping experience
Conclusion
With her deep industry knowledge, technical expertise, and proven track record of driving impactful initiatives, Lisa Cirelli is a strategic and visionary product leader who continues to shape the future of personalized customer experiences in the fashion and retail industry.
