Lisa Connolly

Director of Marketing and Business Development

Professional Overview
Lisa Connolly is an experienced marketing and business development professional with a strong track record of driving success in the retail and property management industries. As the Director of Marketing and Business Development at Simon Property Group/Katy Mills Mall, she leverages her expertise in strategic planning, customer experience optimization, and integrated marketing to propel growth and enhance brand reputation.

Experience Summary

Current Role
In her current role as Director of Marketing and Business Development at Simon Property Group/Katy Mills Mall, Lisa is responsible for developing and executing comprehensive marketing strategies to attract and retain tenants, while also enhancing the overall customer experience. She oversees a team of marketing professionals and collaborates closely with the property management and leasing departments to align business objectives. Under Lisa's leadership, Katy Mills Mall has experienced increased foot traffic, elevated brand awareness, and improved tenant satisfaction.

Career Progression
Prior to her current position, Lisa served as the Guest Services Manager at Katy Mills, where she spearheaded initiatives to enhance the visitor experience and fostered strong relationships with local community organizations. Before that, she worked as the Marketing Director at KVPAC, a regional performing arts center, where she successfully implemented digital marketing campaigns, expanded the organization's social media presence, and drove ticket sales growth.

Academic Background
Lisa holds a Bachelor of Arts degree in Marketing from the University of Houston, where she graduated with honors. She has also completed several professional development programs in retail management, customer experience design, and strategic marketing.

Areas of Expertise

• Integrated marketing strategy development and implementation

• Retail and property management industry expertise

• Customer experience optimization and guest relations

• Tenant recruitment, engagement, and retention

• Digital marketing, social media, and content creation

• Event planning and community engagement

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Katy Mills Mall, Lisa has spearheaded the development and launch of a comprehensive digital marketing campaign, which resulted in a 25% increase in website traffic and a 15% rise in social media engagement. She has also led the implementation of a customer loyalty program, leading to a 12% increase in repeat visitors. Additionally, Lisa has forged strong partnerships with local businesses and community organizations, enhancing the mall's reputation as a hub for entertainment and shopping.

Conclusion
With her deep expertise in marketing, business development, and customer experience management, Lisa Connolly is a valuable asset to Simon Property Group and Katy Mills Mall. Her proven ability to drive strategic initiatives, foster collaborative partnerships, and deliver measurable results positions her as a forward-thinking leader in the retail and property management industry.