Professional Summary
Professional Overview
Lisa Daugherty is an accomplished marketing executive with over 20 years of experience in the medical device and healthcare technology industries. As the Chief Marketing Officer at Karavel, she is responsible for driving the company's marketing strategy, brand positioning, and growth initiatives.
Current Role
In her current role as Chief Marketing Officer at Karavel, Lisa is tasked with leading the company's overall marketing efforts, including brand management, product marketing, digital marketing, and demand generation. She is responsible for developing and executing strategies that align with Karavel's business objectives and help the company maintain its competitive edge in the market.
Career Progression
Prior to joining Karavel, Lisa held several senior-level marketing positions, including Chief Commercial Officer at Senseye, Inc., Vice President of Marketing at EM Device Lab, Inc., and Senior Marketing Consultant at MDT Resources. She has also held marketing leadership roles at Zimmer Biomet (formerly LDR) and Abbott, where she gained extensive experience in product marketing, medical education, and sales enablement.
Academic Background
Lisa holds a Bachelor of Science degree in Marketing from the University of Texas at Austin, where she graduated with honors.
Areas of Expertise
Lisa's areas of expertise include market analysis, brand strategy, digital marketing, product launch management, and commercial excellence. She has a proven track record of driving revenue growth, improving brand recognition, and enhancing customer engagement through innovative marketing initiatives.
Professional Impact
Throughout her career, Lisa has been recognized for her strategic thinking, data-driven decision-making, and ability to lead cross-functional teams. She has spearheaded numerous successful marketing campaigns and initiatives that have resulted in increased market share, improved customer satisfaction, and enhanced brand visibility for her employers.
Conclusion
With her deep industry knowledge, strategic mindset, and proven leadership abilities, Lisa Daugherty is poised to make a significant impact in her role as Chief Marketing Officer at Karavel. She is committed to leveraging her expertise to drive the company's marketing efforts and support its continued growth and success in the healthcare technology sector.
