Lisa Delanty

Director – Global Franchise Marketing, Barbie & Dolls

Professional Overview
Lisa Delanty is an experienced marketing and consumer products executive with a proven track record of driving global brand strategy and franchise development for iconic toy brands. As the Director of Global Franchise Marketing for Barbie & Dolls at Mattel, Inc., she leverages her deep understanding of the toy industry and her expertise in consumer insights, marketing, and licensing to expand the reach and impact of the company's flagship brands.

Experience Summary

Current Role
In her current role as Director – Global Franchise Marketing, Barbie & Dolls, Lisa is responsible for developing and executing comprehensive marketing strategies to strengthen the global Barbie and doll franchises. She oversees the strategic planning and implementation of integrated marketing campaigns, digital content initiatives, and global licensing partnerships to drive brand awareness, consumer engagement, and revenue growth.

Career Progression
Over the course of her 15-year career at Mattel, Lisa has held a variety of leadership positions within the company's consumer products and marketing divisions. Prior to her current role, she served as Director of Softlines for the US Consumer Products team, where she successfully launched new product lines and expanded the company's presence in the apparel and accessories market. Earlier in her career, Lisa held roles in global licensing, brand management, and creative operations, demonstrating her versatility and deep understanding of the toy industry.

Academic Background
Lisa holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated with honors. She has also completed executive education programs in brand management and strategic marketing to continuously enhance her professional skills and industry knowledge.

Areas of Expertise

• Global brand strategy and franchise development

• Integrated marketing campaign planning and execution

• Licensing and partnership management

• Consumer insights and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Lisa has played a pivotal role in the successful expansion of Mattel's iconic brands, including Barbie, Hot Wheels, and American Girl. Most notably, she led the development and launch of the company's first-ever Barbie-themed clothing line, which generated over $50 million in revenue in its first year. Lisa's strategic vision, data-driven approach, and strong stakeholder management skills have made her a valuable asset to the Mattel team.

Conclusion
With her extensive experience, strategic mindset, and passion for the toy industry, Lisa Delanty is poised to continue driving the growth and innovation of Mattel's global franchise brands. In her current role, she is committed to leveraging her expertise to enhance the company's market presence, foster deeper consumer connections, and deliver exceptional value to shareholders and customers alike.