Professional Overview
Lisa Fitzer is an accomplished sales and strategic alliance leader with over 20 years of experience driving growth and fostering partnerships within the healthcare industry. As the Director of Sales & Strategic Healthcare Alliances at Aspira Women's Health, she leverages her deep expertise in the preventive care and specialty diagnostics sectors to deliver exceptional results.
Experience Summary
Current Role
In her current role, Lisa is responsible for developing and executing strategic sales initiatives to expand Aspira's reach and impact. She builds and maintains high-value partnerships with key healthcare providers, payers, and industry stakeholders to drive adoption of Aspira's innovative women's health solutions. Under her leadership, Aspira has strengthened its market position and forged collaborative relationships that have significantly increased patient access to its life-changing technologies.
Career Progression
Prior to joining Aspira, Lisa held several sales and marketing leadership positions at prominent healthcare organizations. As the Sr. Area Business Director, West at Ascendis Pharma, she led a regional team to consistently exceed sales targets and solidify the company's foothold in the specialty pharmaceutical market. Earlier in her career, she served as the Regional Sales Director and Associate Director of Sales & Marketing, Strategic Accounts at Myriad Genetics, where she played a pivotal role in driving the adoption of the company's market-leading genetic testing solutions. Lisa's diverse background also includes experience as a Regional District Sales Manager at Eli Lilly & Co. and a Marketing Director at the American Association of Critical-Care Nurses (AACN).
Academic Background
Lisa holds a Bachelor of Science degree from the University of California, Los Angeles, with a focus on Marketing and Business Administration.
Areas of Expertise
- Strategic sales and alliance management
- Preventive healthcare and specialty diagnostics
- Market analysis and new product commercialization
- Cross-functional team leadership and collaboration
- Innovative sales and marketing strategies
- Driving organizational growth and transformation
Professional Impact
Throughout her career, Lisa has consistently demonstrated her ability to drive sustainable growth, foster valuable partnerships, and deliver measurable results. Her strategic vision, clinical expertise, and exceptional stakeholder engagement skills have enabled her to significantly contribute to the success of the organizations she has served.
Conclusion
With her proven track record of leadership, sales excellence, and collaborative partnerships, Lisa Fitzer is a valuable asset to Aspira Women's Health. Her deep industry knowledge, coupled with her passion for improving patient outcomes, position her as a strategic and impactful leader in the evolving healthcare landscape.
