Profile Overview
Name: Lisa Fur
Current Position: Sales and Marketing Executive
Company: Vacation Inc.
Location: Chicago, Illinois
LinkedIn Profile: [Lisa Fur](https://www.linkedin.com/in/lisa-fur-b8818756)
Connections: 500+ connections on LinkedIn
Professional Experience and Accomplishments
Lisa Fur is a seasoned Sales and Marketing Executive with significant experience in the CPG/Beauty Industry. She has a well-documented history of leadership and excellence in sales and account management, notably within Vacation Inc., where she has made substantial contributions.
Previous Experience
- COOLA: Lisa stood out as a dedicated and effective sales leader at COOLA, noted for her exceptional work ethic and positive attitude. This experience has further honed her skills and positioned her as a capable leader in the industry.
Skills and Endorsements
Lisa Fur is recognized for her ability to:
- Drive national sales strategies.
- Execute account-specific marketing initiatives.
- Lead teams through innovative marketing approaches.
Company Overview: Vacation Inc.
Website: [Vacation Inc.](https://www.vacation.inc)
Industry: Manufacturing
Company Size: 11-50 employees
Headquarters: Miami, FL
Product Highlights
- Sunscreen Products: Branded as "the world's best-smelling sunscreens" featuring dermatologist-approved, Hawaii reef-friendly formulas.
- Notable Products:
- Classic Whip SPF 30
- Vacation Eau de Toilette
Market Position
Vacation Inc. is a burgeoning brand that has reinvigorated the sunscreen category through nostalgic marketing and innovative product offerings. The company's focus on pleasurable leisure products aligns with their branding strategy, aiming to combine serious sun protection with enjoyable consumer experiences.
Insights for Engagement
Given Lisa’s pivotal role at Vacation Inc. and her extensive background in sales and marketing, the following points are crucial for an effective engagement strategy:
- Leverage Industry Expertise: Highlight how your solutions can further enhance Vacation Inc.'s marketing reach within the CPG and beauty segments.
- Innovative Marketing Solutions: Illustrate how your services can support Lisa’s initiatives to drive national sales and account-specific campaigns.
- Value Proposition Alignment: Emphasize how your product or service fits into the company’s theme of combining protection with pleasurable consumer experiences.
By tailoring the approach to align with Lisa Fur’s professional strengths and her company's market position, you can establish a meaningful and productive dialogue that addresses her strategic goals and operational challenges.
