Professional Summary
Professional Overview
Lisa Hassig is an experienced Director of Global Brand and Sports Partnerships, with a proven track record of driving successful partnerships and brand activations in the sports and fitness technology industries. Leveraging her deep expertise in partnership sales, business development, and strategic marketing, she has consistently delivered measurable results for leading organizations.
Experience Summary
Current Role
As the Director of Global Brand and Sports Partnerships at AG1, Lisa is responsible for developing and executing innovative partnership strategies to elevate the company's brand presence and drive revenue growth. She oversees a team of partnership sales professionals and has successfully secured high-profile partnerships with global sports organizations, influencers, and brands. Under her leadership, AG1 has expanded its reach and strengthened its position as a leading player in the fitness technology market.
Career Progression
Prior to her current role, Lisa held various leadership positions at AG1, including Director of Partnerships and Head of Team DACH, as well as Director of Strategic Partnerships and Business Development for the EMEA region. She has also worked as a Partnership Sales Freelance Consultant and held roles at organizations such as The IRONMAN Group, where she managed partnership sales for Germany, Austria, and Switzerland, and the United States Olympic Committee, where she supported marketing and web/social media efforts.
Throughout her career, Lisa has demonstrated her ability to drive strategic partnerships, secure sponsorship deals, and effectively manage cross-functional teams. Her diverse background in the sports, fitness, and technology industries has equipped her with a unique skill set and a deep understanding of the evolving landscape.
Academic Background
Lisa holds a Bachelor's degree in International Business from the Austrian Federal Economic Chamber, where she specialized in global trade and marketing.
Areas of Expertise
- Partnership development and management
- Sponsorship sales and activation
- Brand strategy and positioning
- Sports marketing and event management
- Digital marketing and social media
- Business development and account management
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at AG1, Lisa has led the successful execution of several high-profile partnership campaigns, resulting in increased brand visibility, enhanced customer engagement, and significant revenue growth. She has also spearheaded the company's expansion into new markets and the development of innovative partnership models that have set industry benchmarks.
Lisa's industry contributions extend beyond her direct roles, as she has been a frequent speaker and panelist at industry events, sharing her expertise and insights on the evolving trends and best practices in sports and fitness technology partnerships.
Conclusion
With her exceptional leadership skills, strategic mindset, and deep industry knowledge, Lisa Hassig is poised to continue driving transformative partnerships and elevating the global presence of AG1 and its brand partners. Her commitment to excellence and her ability to deliver measurable results make her a valuable asset in the sports and fitness technology industries.
