Lisa J
Vice President, Market Development at Coach
New York, New York, United States
Professional Overview
Lisa J. is an experienced marketing and business development executive with a proven track record of driving growth and innovation in the retail and consumer goods sectors. As the Vice President of Market Development at Coach, she is responsible for leading the company's strategic market expansion initiatives, identifying new growth opportunities, and spearheading cross-functional collaborations to enhance the brand's global presence.
Experience Summary
Current Role
As Vice President of Market Development at Coach, Lisa is responsible for developing and executing strategic plans to penetrate new markets, forge strategic partnerships, and optimize the company's distribution channels. She leads a team of market development specialists and works closely with the executive leadership to align the company's growth objectives with customer demands and industry trends. Under her guidance, Coach has successfully expanded its footprint in emerging markets, forged high-profile partnerships, and achieved significant market share gains.
Career Progression
Prior to joining Coach, Lisa held various marketing and business development roles at leading consumer brands, including serving as the Director of Market Development at Michael Kors and the Senior Manager of Brand Partnerships at Ralph Lauren. Throughout her career, she has demonstrated a strong ability to identify and capitalize on market opportunities, drive brand awareness, and deliver measurable business results.
Academic Background
Lisa holds a Bachelor of Science degree in Marketing from the University of Pennsylvania's Wharton School, where she graduated with distinction. She is also a recipient of the Wharton Leadership Award, recognizing her exceptional leadership skills and contributions to the university community.
Areas of Expertise
- Strategic market development and expansion
- Brand management and positioning
- Omnichannel marketing and digital transformation
- Forging strategic partnerships and collaborations
- Cross-functional team leadership and project management
Professional Impact
During her tenure at Coach, Lisa has led the successful launch of the brand's flagship stores in several key international markets, resulting in a significant increase in global market share and brand recognition. She has also spearheaded the development of innovative retail concepts and partnerships that have positioned Coach as a leader in the luxury consumer goods industry.
Conclusion
With her deep industry expertise, strategic vision, and demonstrated ability to drive growth and innovation, Lisa J. is poised to continue making a significant impact on the success and evolution of Coach as a leading global brand. Her passion for the industry, coupled with her exceptional leadership skills, make her a valuable asset to the company and a respected voice in the retail and consumer goods sector.
