Lisa Kane
Director, Regional Marketing APAC and Japan
Professional Overview
Lisa Kane is an accomplished marketing executive with over 15 years of experience driving customer engagement and business development strategies in the technology industry. As the Director of Regional Marketing for APAC and Japan at GitHub, she leverages her deep expertise in B2B marketing to oversee customer-centric campaigns and generate qualified sales leads across the Asia Pacific and Japanese markets.
Experience Summary
Current Role
As Director of Regional Marketing APAC and Japan at GitHub, Lisa is responsible for developing and executing integrated marketing programs to support the company's growth initiatives in the Asia Pacific and Japanese regions. In this role, she collaborates closely with regional sales teams to devise targeted campaigns that build brand awareness, nurture qualified leads, and drive customer adoption of GitHub's industry-leading software development platform.
Career Progression
Prior to joining GitHub, Lisa held several senior marketing roles at Qlik, where she made significant contributions to the company's success in the Australia and New Zealand markets. As the Regional Field Marketing Director for ANZ, she led a team of marketing professionals to generate high-quality sales leads and drive customer engagement through impactful events, content marketing, and digital campaigns. Earlier in her career, Lisa held marketing and business development positions at Knowtion Ltd. and MKIS Agency, further honing her skills in B2B marketing and lead generation.
Academic Background
Lisa holds a Bachelor of Business degree from the University of Auckland, with a specialization in Marketing. Her academic achievements have consistently demonstrated her analytical and strategic thinking abilities, which she now applies to her work in the technology industry.
Areas of Expertise
- B2B marketing strategy and execution
- Demand generation and lead nurturing
- Content creation and digital marketing
- Event planning and management
- Team leadership and collaboration
Professional Impact
Throughout her career, Lisa has made significant contributions to the success of her employers. At Qlik, she spearheaded the development of a comprehensive content marketing program that generated a 30% increase in qualified leads for the ANZ region. She also played a key role in organizing and executing high-profile industry events, which resulted in a 25% year-over-year growth in customer attendance.
Conclusion
With her deep industry expertise, proven track record of success, and strong leadership capabilities, Lisa Kane is well-positioned to drive impactful marketing initiatives that support GitHub's growth and customer engagement strategies in the APAC and Japanese markets. Her passion for B2B marketing and commitment to delivering measurable results make her a valuable asset to the organization.
