Professional Summary
Professional Overview
Lisa Lamura-Scarrone is an experienced marketing executive with a strong track record in global trade marketing and omnichannel strategy. As the Director of Global Trade Marketing at Moroccanoil, she leverages her expertise in digital and retail marketing to drive brand growth and enhance the customer experience across international markets.
Experience Summary
Current Role
In her current role at Moroccanoil, Lisa is responsible for developing and executing strategic trade marketing initiatives to support the brand's global expansion. She collaborates cross-functionally to optimize product distribution, maximize visibility, and drive sales performance in key retail channels. Through her data-driven approach and innovative marketing solutions, Lisa has successfully elevated Moroccanoil's brand presence and driven significant revenue growth in international markets.
Career Progression
Prior to joining Moroccanoil, Lisa held various marketing leadership positions within the beauty industry. As the Director of Digital + Omnichannel Marketing at L'Oréal, she spearheaded the digital transformation of the Sephora brand, implementing data-driven strategies to enhance the customer journey and increase online sales. Before that, she served as a Trade Marketing Manager at Clinique, where she developed and executed successful marketing campaigns for the Ulta Beauty channel, driving remarkable sales and market share gains.
Academic Background
Lisa holds a Bachelor of Science degree in Marketing from the University of Miami, where she graduated with high honors. During her time as a student, she demonstrated exceptional leadership and academic excellence, earning multiple Dean's List distinctions.
Areas of Expertise
- Global trade marketing strategy and execution
- Omnichannel marketing and digital transformation
- Retail channel optimization and sales growth
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Lisa has made significant contributions to the success of the brands she has represented. At Moroccanoil, she has spearheaded innovative trade marketing initiatives that have resulted in increased brand visibility, product availability, and sales growth in key international markets. Her ability to leverage data and digital technologies to enhance the customer experience has been instrumental in driving sustainable business results.
Conclusion
With her proven expertise in global trade marketing, digital transformation, and omnichannel strategy, Lisa Lamura-Scarrone is well-positioned to continue driving exceptional growth and impact for Moroccanoil. Her passion for the beauty industry, combined with her strong leadership skills and data-driven approach, make her a valuable asset to any organization seeking to expand its global footprint and elevate its brand presence.
