Professional Summary

Professional Overview

Lisa McPherson is a seasoned sales operations and enablement professional with over 20 years of experience in the telecommunications industry. As the Sr. Manager of Sales Ops and Enablement at Verizon Business, she is responsible for driving sales productivity, optimizing the sales enablement process, and ensuring the success of the company's sales teams.

Experience Summary

Current Role

In her current role as Sr. Manager - Sales Ops and Enablement at Verizon Business, Lisa is accountable for developing and implementing strategies to enhance the sales team's performance. She oversees the sales compensation enablement and recognition programs, ensuring that sales representatives are motivated and equipped with the necessary tools and resources to succeed. Additionally, Lisa is responsible for managing the sales enablement function, including the design and delivery of training programs, the creation of sales collateral, and the optimization of the sales enablement technology stack.

Career Progression

Lisa's career journey at Verizon has spanned over 20 years, during which she has held various leadership positions in sales operations and enablement. Prior to her current role, she served as the Manager - Sales Compensation Enablement & Recognition, the Manager - Sales Enablement GTC, and the Manager - R2B/I2B Go To Channel. She also held the position of Manager - Sales Ops and Enablement, where she was instrumental in driving process improvements and enhancing the overall sales performance.

Earlier in her career, Lisa worked as the Sr. Manager - Business Operations at Verizon Connect and the Sr. Marketing Manager - SMB Segment (South Area) at Verizon Wireless. She has also held roles as a Sales Operations Consultant and Manager in the South Area and Florida Region, where she demonstrated her expertise in sales data analysis, reporting, and process optimization.

Academic Background

Lisa holds a Bachelor's degree in Business Administration from the University of Georgia, where she graduated with distinction.

Areas of Expertise

• Sales operations and enablement

• Sales compensation and recognition programs

• Sales process optimization

• Sales data analysis and reporting

• Cross-functional collaboration and stakeholder management

• Leadership and team development

Professional Impact

Throughout her career, Lisa has played a pivotal role in driving sales productivity and enhancing the overall performance of Verizon's sales teams. She has spearheaded numerous initiatives that have resulted in measurable improvements in sales metrics, such as quota attainment, revenue growth, and customer satisfaction.

Conclusion

With her deep industry knowledge, strong leadership skills, and a proven track record of driving sales excellence, Lisa is well-positioned to continue making a significant impact in her role as the Sr. Manager - Sales Ops and Enablement at Verizon Business.