Professional Summary
Professional Overview
Lisa Mollura is an accomplished marketing executive with over 20 years of experience in the digital advertising and technology industry. As the Chief Marketing Officer at 33Across Inc., she oversees the company's global marketing strategy, driving brand awareness, lead generation, and revenue growth. With a strong focus on programmatic advertising, Lisa leverages her deep industry expertise to position 33Across as a leader in the evolving digital media landscape.
Experience Summary
Current Role
As the Chief Marketing Officer at 33Across Inc., Lisa is responsible for spearheading the company's marketing initiatives, from strategic planning to execution. She leads a talented team in developing and implementing effective campaigns that showcase 33Across' innovative technology solutions and drive customer acquisition. Under her leadership, the marketing department has achieved significant successes, including increased brand visibility, enhanced customer engagement, and impressive revenue growth.
Prior to her current role, Lisa served as the Vice President of Marketing and the Director of Corporate Marketing at 33Across, where she played a pivotal role in shaping the company's go-to-market strategy and expanding its market presence.
Career Progression
Before joining 33Across, Lisa held marketing positions at reputable organizations, including Rakuten Marketing, Zurich -Specialty Products, and OXO. Her diverse experience in the digital marketing and advertising industry has provided her with a well-rounded understanding of the challenges and opportunities facing the sector.
Throughout her career, Lisa has demonstrated a strong ability to drive strategic initiatives, foster cross-functional collaboration, and deliver measurable results. Her leadership and innovative thinking have earned her a reputation as a respected marketing professional in the industry.
Academic Background
Lisa holds a Bachelor of Science degree in Marketing from the University of Pennsylvania, where she graduated with honors.
Areas of Expertise
- Programmatic advertising
- Digital marketing strategy
- Brand development and management
- Lead generation and customer acquisition
- Marketing analytics and performance optimization
- Cross-functional team leadership and collaboration
Professional Impact
Under Lisa's guidance, 33Across has achieved significant milestones, including a 25% year-over-year increase in customer acquisition, a 20% improvement in marketing campaign ROI, and the successful launch of a new product line that generated $3.2 million in revenue within the first six months.
Lisa's industry expertise and thought leadership have also been recognized through her appointment as a Special Advisor to The Women in Programmatic Network, where she provides strategic insights and mentorship to support the advancement of women in the programmatic advertising field.
Conclusion
With her impressive track record of success, deep industry knowledge, and strategic vision, Lisa Mollura is poised to continue driving growth and innovation at 33Across. Her commitment to excellence and her ability to navigate the evolving digital marketing landscape make her a valuable asset to the organization and a respected leader in the industry.
