Girard-Perregaux
Contact Overview
Name: Lisa Parolini
Current Company: Girard-Perregaux
Location: Milan, Italy
LinkedIn: [linkedin.com/in/lisaparolini](http://www.linkedin.com/in/lisaparolini)
Current Role & Responsibilities
Title:
- Brand Manager Italia, Grecia, Malta, Albania & Marketing Manager Europe
- Tenure: March 2024 – Present
In this capacity, Lisa Parolini oversees branding operations for Italy, Greece, Malta, and Albania, while managing broader marketing initiatives across Europe. Her remit includes regional brand positioning, integrated marketing communication across diverse European markets, and orchestration of campaigns aligning with Girard-Perregaux's luxury identity. Parolini plays a critical role in building brand equity and extending the market reach for Girard-Perregaux within highly competitive territories. Her role requires close collaboration with executive leadership and cross-functional teams to drive both awareness and market share.
Professional Experience
Recent and Notable Previous Roles
- Strategic Marketing and Communication Consultant
Various Companies | January 2023 – November 2024
Led marketing and communications strategy across multiple sectors, leveraging market analytics to inform campaign design. The consulting exposure provided Parolini with a broad perspective on market differentiation and customer engagement techniques that she now adapts for the luxury watch segment at Girard-Perregaux.
- Global Marketing Director
Pasquale Bruni | May 2022 – December 2022
Responsible for overseeing global brand communication for an Italian high-jewelry brand. Managed international marketing strategies, including digital campaigns, events, and partnerships. Experience here further established competencies in luxury brand storytelling at a worldwide level.
- Other Experience
Parolini’s career includes over 15 years in marketing and communication, with experience in both strategic consulting and in-house leadership roles. This background underpins her current ability to execute complex regional and pan-European marketing operations in the luxury goods sector.
Education
- 2023 – 2023: 24ORE Business School
- 2013 – 2014: Università Cattolica del Sacro Cuore
- 2000 – 2004: Università IULM
These academic credentials are aligned with marketing, communications, or related fields, contributing to both practical and theoretical expertise in her domain.
Skills and Core Competencies
- Strategic Marketing Planning
- Brand Development & Positioning
- Integrated Communication
- European Market Penetration
- Cross-functional Leadership
- Luxury Sector Experience
- Event Management
- Consulting & Advisory
Her strengths are grounded in driving multi-market campaigns and tailoring brand messages to diverse cultural contexts within Europe.
Professional Network and Organizational Activity
- Parolini’s network includes cross-industry contacts and executive overlaps with current and past colleagues, particularly between 2021–2024 in executive roles.
- Her collaborative approach is evidenced by connections across senior marketing departments, suggesting open access routes for partnership discussions or outreach.
- Girard-Perregaux is currently active in the launch of new and limited-edition products, notably in the high-end watch category. Parolini is positioned as a key influencer in these initiatives, lending weight to proposals involving luxury goods marketing or co-branded campaigns.
Market and Organizational Relevance
Girard-Perregaux is undergoing focused brand elevation in European markets, with Parolini at the helm of initiatives reinforcing the maison’s prestige and exclusivity. Her recent onboarding corresponds with a period of product innovation and regional campaign launches. Parolini’s blend of consulting, high-marketing leadership, and regional specialization signals a data-driven, results-oriented approach. For opportunities involving luxury branding, partnership activation, or expansion into Southern Europe’s affluent consumer segments, she represents the primary strategic gatekeeper.
Summary of Key Contact Points:
- Significant decision-making authority in luxury marketing across multiple European markets.
- Track record of success in strategic brand management, luxury goods, and consulting.
- Access to a robust professional network within the industry and the company.
- Demonstrated experience launching regional and cross-border marketing initiatives.
For engagement opportunities aligned to innovative marketing, regional campaigns, or luxury brand partnerships in Europe, Lisa Parolini is uniquely positioned for high-impact collaboration.
