Professional Summary

Professional Overview

Lisa Perry is an accomplished Fractional Chief Marketing Officer with a diverse background in brand strategy, product marketing, and marketing leadership. With extensive experience across industries, including consumer packaged goods, higher education, and cannabis, she leverages her expertise to drive impactful marketing initiatives and position companies for long-term success.

Current Role

As a Fractional Chief Marketing Officer at Captivating Solutions Group, Lisa provides strategic marketing guidance and hands-on support to help clients achieve their growth objectives. In this role, she is responsible for developing and implementing comprehensive marketing strategies, optimizing marketing operations, and driving measurable results. Lisa is also a member of CMOx - The Fractional Chief Marketing Officer Company and serves on the Advisory Council of Harvard Business Review, where she contributes her insights and expertise to industry thought leadership.

Career Progression

Prior to her current role, Lisa held various senior marketing and brand management positions, including Sr. Director of Product Marketing and Brand Strategy at UMass Global, Head of Brand & Marketing and Director at Origin House (acquired by Cresco Labs), and Director of Branding at Origin House. She has also held roles at Pepperdine University, Doherty Enterprises, Jakks Pacific, THQ, and Activision, as well as The Coca-Cola Company and Conagra Brands, where she gained valuable experience in brand building, strategic marketing, and driving business growth.

Academic Background

Lisa holds a Bachelor's degree in Business Administration from the University of Southern California, where she specialized in Marketing and Communications.

Areas of Expertise

• Brand strategy and development

• Product marketing and positioning

• Integrated marketing campaign management

• Digital marketing and analytics

• Marketing operations and team leadership

• Thought leadership and industry contributions

Professional Impact

Throughout her career, Lisa has demonstrated a track record of driving measurable marketing success. She has been instrumental in developing and executing award-winning branding campaigns, launching innovative products, and leading cross-functional teams to achieve ambitious growth goals. Lisa's industry contributions and thought leadership have been recognized through her roles on the Harvard Business Review Advisory Council and as the host of the Marketing Table Talk Podcast.

Conclusion

With her exceptional marketing acumen, strategic mindset, and proven leadership abilities, Lisa Perry is a valuable asset to organizations seeking to enhance their marketing capabilities, drive sustainable growth, and navigate the evolving landscape of their respective industries.