Lisa Phelps

Director of Marketing

Lisa Phelps is a seasoned marketing professional with over 15 years of experience driving strategic growth, sales, and business development initiatives for leading food and consumer brands. In her current role as Director of Marketing at Prairie City Bakery, she is responsible for spearheading the company's comprehensive marketing strategy, overseeing brand positioning, digital marketing, and multi-channel campaigns to drive customer acquisition and loyalty.

Professional Experience

Current Role

As Director of Marketing at Prairie City Bakery (2024-present), Lisa is a key member of the executive team, responsible for developing and executing the company's integrated marketing plans to support its rapidly growing bakery operations. She works closely with cross-functional stakeholders to enhance brand awareness, cultivate a digital-first customer experience, and drive sales through targeted marketing initiatives.

Career Progression

Prior to joining Prairie City Bakery, Lisa held several leadership positions in the food and consumer goods industries. She served as the Head of Global Growth, Sales & Business Development Training Operations at Impossible Foods (2018-2023), where she spearheaded the company's international expansion and partnership strategies. Earlier in her career, Lisa was the Vice President of Culinary, Sales & Training Partnerships at Elohi Strategic Advisors (2015-2018) and the Director of Test Kitchen Innovations at The Pampered Chef (2011-2015).

Lisa co-founded Flavor & More, a culinary consulting firm, where she served as the Chief Culinary Officer from 2003 to 2010. In this role, she worked with leading food brands to develop innovative product concepts and enhance their culinary capabilities.

Education

Lisa holds a Bachelor of Science in Food Science and Technology from the University of Illinois Urbana-Champaign.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand development and positioning

• Digital marketing and e-commerce

• Customer acquisition and retention

• Culinary innovation and product development

• Strategic partnerships and business development

Professional Impact

Throughout her career, Lisa has demonstrated a proven track record of driving measurable growth and impact for the organizations she has served. At Impossible Foods, she played a pivotal role in expanding the company's global presence, securing key partnership deals, and enhancing its culinary training program. As the Director of Test Kitchen Innovations at The Pampered Chef, she spearheaded the development of several best-selling kitchen products and contributed to the company's innovation pipeline.

Conclusion

With her extensive experience in the food and consumer goods industries, Lisa Phelps is a versatile marketing leader who excels at developing and executing comprehensive strategies to drive brand awareness, customer engagement, and business growth. Her deep understanding of culinary trends, consumer behavior, and digital marketing makes her a valuable asset to Prairie City Bakery as it continues to expand its market presence and solidify its position as a premier bakery brand.