Professional Summary

Professional Overview

Lisa Skaff is a seasoned marketing and analytics professional with extensive experience in the market research and consumer insights industry. As the Marketing Mix Director & Pod Lead at Circana, she leverages her expertise in audience analysis, marketing mix optimization, and data-driven decision making to drive impactful business outcomes for her clients.

Experience Summary

Current Role

In her current role, Lisa leads a team of consultants responsible for providing advanced marketing analytics and strategic recommendations to clients across various industries. She is instrumental in developing and executing data-driven marketing strategies, optimizing media mix allocation, and delivering actionable insights that enable her clients to make informed decisions.

Under Lisa's leadership, her team has successfully implemented innovative marketing solutions that have resulted in tangible improvements in campaign performance, customer engagement, and return on investment for her clients.

Career Progression

Prior to her current role, Lisa held various positions at leading market research and analytics firms, including IRI and Kantar Millward Brown. As an Audience Desk Team Lead and Marketing Mix Consultant, she honed her skills in audience segmentation, marketing mix modeling, and client relationship management.

Throughout her career, Lisa has demonstrated a strong track record of delivering high-impact results, driving process improvements, and fostering collaborative relationships with cross-functional teams and clients. Her ability to translate complex data into actionable insights has earned her a reputation as a trusted advisor and strategic partner.

Academic Background

Lisa holds a Bachelor's degree in Business Administration from Illinois Wesleyan University, where she specialized in Marketing and Public Relations. During her time in college, she actively participated in various extracurricular activities and earned recognition for her academic achievements.

Areas of Expertise

• Marketing mix optimization and media allocation

• Audience segmentation and targeting

• Data-driven marketing strategy development

• Consumer behavior analysis and insights generation

• Project management and team leadership

• Stakeholder engagement and client relationship management

Professional Impact

Through her work at Circana, Lisa has played a pivotal role in helping clients across diverse industries navigate the evolving marketing landscape. She has successfully led cross-functional teams in the implementation of cutting-edge analytics solutions, resulting in measurable improvements in campaign performance and return on investment.

Lisa's industry contributions extend beyond her client work, as she actively participates in industry events and contributes to thought leadership initiatives. Her ability to blend technical expertise with strategic thinking has made her a valuable asset to both her clients and her organization.

Conclusion

With her impressive track record, strong analytical capabilities, and unwavering commitment to client success, Lisa Skaff is poised to continue driving meaningful impact in the marketing and analytics landscape. Her wealth of experience, coupled with her innovative mindset, positions her as a valuable asset to her clients and a trusted leader within the industry.