Professional Summary

Professional Overview

Lisa Zabavski is an accomplished marketing executive with over 15 years of experience leading data-driven strategies and insights-driven initiatives. As the Vice President of Marketing + Insights at Irwin, she is responsible for driving the company's growth and positioning through innovative marketing programs and impactful consumer research.

Experience Summary

Current Role

In her current role at Irwin, Lisa oversees all aspects of the company's marketing and consumer insights functions. She leads a team of marketing specialists, data analysts, and research professionals to develop and execute integrated campaigns that elevate Irwin's brand, engage target audiences, and drive measurable results. Under her leadership, the marketing department has achieved significant year-over-year improvements in website traffic, lead generation, and customer acquisition.

Career Progression

Prior to joining Irwin, Lisa held progressive marketing roles at Byrne, where she served as the Director of Marketing and Insights and the Director of Hospitality Sales and Marketing. In these positions, she was instrumental in developing data-driven marketing strategies that optimized the company's sales pipelines and improved customer satisfaction. Earlier in her career, Lisa worked as a Senior Marketing Manager and a Regional Account Manager, gaining valuable experience in both B2B and B2C marketing environments.

Academic Background

Lisa holds a Bachelor of Business Administration degree from the University of Michigan, where she majored in Marketing and minored in Consumer Behavior. She is recognized for her analytical skills and strategic thinking, having earned several academic honors during her studies.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Consumer insights and market research

• Data analytics and performance optimization

• Cross-functional collaboration and team leadership

• Budget management and resource allocation

Professional Impact

Throughout her career, Lisa has spearheaded several impactful initiatives, including the development of a comprehensive customer segmentation model that enabled Byrne to personalize its marketing efforts and improve customer loyalty. She has also been recognized for her contributions to the industry, having been invited to speak at several marketing conferences and published in leading industry publications.

Conclusion

With her deep expertise in marketing, consumer insights, and data-driven decision-making, Lisa Zabavski is positioned to drive continued growth and innovation at Irwin. Her strategic vision, collaborative leadership, and commitment to delivering measurable results make her a valuable asset to the organization.