Listel Bjorck

Senior Director of Marketing
Portland, Oregon, United States

Professional Overview

Listel Bjorck is an accomplished marketing executive with over a decade of experience in the coffee and consumer goods industries. As the Senior Director of Marketing at Big Island Coffee Roasters, she is responsible for driving the company's brand strategy, content creation, and digital marketing initiatives. Listel is also a respected consultant and brand strategist, advising clients on effective marketing solutions.

Experience Summary

Current Role

As the Senior Director of Marketing at Big Island Coffee Roasters, Listel oversees the company's marketing operations, including brand development, content strategy, and digital marketing campaigns. She has been instrumental in elevating the brand's visibility and expanding its customer base through innovative marketing initiatives. Listel's strategic leadership and data-driven approach have contributed to significant growth in the company's online presence and sales.

Career Progression

Prior to her current role, Listel held several key positions in the coffee industry. She served as the Senior Content & Lifecycle Manager at Big Island Coffee Roasters, where she was responsible for developing engaging content and managing customer lifecycle strategies. Before that, she was the Senior Product & Brand Manager for Coffee & Cold Brew at Dutch Bros Coffee, where she spearheaded the successful launch and promotion of the company's coffee and cold brew product lines. Listel's earlier experience includes roles as a Senior Product Line Manager and Brand Manager at Stumptown Coffee Roasters, as well as a Marketing Project Manager at Gamblin Artists Colors.

Academic Background

Listel holds a Bachelor's degree in Marketing from the University of Oregon, where she graduated with honors.

Areas of Expertise

• Brand strategy and development

• Content creation and digital marketing

• Product and category management

• Consumer insights and market analysis

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Listel has demonstrated a proven track record of driving impactful marketing initiatives. At Big Island Coffee Roasters, she has led the development of a comprehensive content strategy that has significantly increased the brand's online engagement and website traffic. As a consultant, Listel has worked with clients to develop effective branding and marketing solutions, helping them to achieve their business objectives.

Conclusion

Listel Bjorck is a seasoned marketing executive with a wealth of experience in the coffee and consumer goods industries. Her strategic vision, data-driven approach, and ability to inspire cross-functional teams make her a valuable asset to Big Island Coffee Roasters and her consulting clients. Listel is poised to continue making a significant impact in the marketing field, leveraging her expertise to help organizations achieve their growth and brand-building goals.