Liv McDonald

Chief Executive Officer

Professional Overview
Liv McDonald is a seasoned executive with a proven track record of driving success in the footwear and retail industry. As the CEO of LUNA Sandals LLC, she leverages her extensive experience in sales, business development, and strategic leadership to propel the company's growth and innovation.

Experience Summary

Current Role
As the CEO of LUNA Sandals LLC since 2018, Liv has been instrumental in shaping the company's strategic direction and expanding its market presence. Under her leadership, LUNA Sandals has achieved significant milestones, including the launch of new product lines, the enhancement of the company's e-commerce platform, and the expansion of the brand's global reach.

Career Progression
Prior to her current role, Liv held various leadership positions within LUNA Sandals, serving as the Director of Sales and Business Development from 2016 to 2018 and the Sales Manager from 2015 to 2016. Her previous experience also includes roles as an HR Business Partner at Novo Nordisk A/S and a Junior Human Resource Specialist at Eczacibasi.

Academic Background
Liv holds a Master's degree in Developmental Psychology from Koç Üniversitesi and a Bachelor's degree in Physics from the same institution. Her academic achievements and research experience have provided her with a strong foundation in data analysis, problem-solving, and strategic thinking.

Areas of Expertise
Liv's areas of expertise include sales and business development, strategic planning, brand management, and organizational leadership. She has a deep understanding of the footwear industry and a keen ability to identify and capitalize on emerging market trends.

Professional Impact
During her tenure as CEO, Liv has led the successful expansion of LUNA Sandals into new international markets, forged strategic partnerships with key industry players, and spearheaded the development of innovative product lines that have resonated with the company's growing customer base.

Conclusion
Liv McDonald's exceptional leadership, industry expertise, and strategic vision have positioned LUNA Sandals as a prominent player in the footwear industry. With her unwavering commitment to excellence and her ability to drive sustainable growth, Liv is poised to continue propelling the company's success and solidifying its position as a market leader.