Liyia Wu

Founder and CEO | ShopShops

Professional Overview

Liyia Wu is an accomplished retail and e-commerce leader with over 15 years of experience in the fashion and design industries. As the Founder and CEO of ShopShops, she leverages her deep expertise in merchandising, design, and omnichannel strategy to drive the growth and success of her innovative live-streaming shopping platform.

Experience Summary

Current Role

As the Founder and CEO of ShopShops, Liyia leads a talented team in developing and executing a unique live-streaming shopping experience that connects global consumers with local boutiques and brands. Under her visionary leadership, ShopShops has rapidly expanded its international footprint, establishing a strong presence in key markets and forging strategic partnerships with leading retail and technology companies.

Career Progression

Prior to founding ShopShops, Liyia served as the Founder and Head of Design at WO2, where she oversaw the design and development of a successful contemporary fashion line. She also co-founded Ishop, a pioneering online marketplace that connected international buyers with local boutiques, and held a merchandising role at Twinkle by Wenlan, a renowned contemporary womenswear brand.

Academic Background

Liyia holds a Bachelor's degree in Fashion Design from a prestigious university, where she honed her skills in design, trend forecasting, and product development.

Areas of Expertise

• Omnichannel retail strategy and implementation

• Live-streaming and social commerce

• Merchandising and product curation

• Fashion and design trend analysis

• Entrepreneurship and business development

Professional Impact

Under Liyia's leadership, ShopShops has become a trailblazer in the live-streaming shopping space, facilitating seamless cross-border transactions and enabling global consumers to discover unique, locally-sourced products. The company has experienced rapid growth, expanding its operations to multiple international markets and forging strategic partnerships with leading retailers and technology providers.

Conclusion

Liyia Wu's diverse experience, innovative mindset, and unwavering commitment to delivering exceptional customer experiences have positioned her as a dynamic leader in the retail and e-commerce industry. As the Founder and CEO of ShopShops, she continues to drive the company's growth and impact, solidifying its position as a transformative force in the evolving landscape of global commerce.