Liz Agostin
Vice President of Marketing, Brand and Communications
Professional Overview
Liz Agostin is an accomplished marketing executive with extensive experience in the hospitality and restaurant industries. As the Vice President of Marketing, Brand and Communications at Winter Park Resort, she is responsible for leading the company's strategic marketing initiatives, managing its brand identity, and overseeing all internal and external communications.
Experience Summary
Current Role
As the Vice President of Marketing, Brand and Communications at Winter Park Resort, Liz is responsible for developing and executing integrated marketing campaigns, managing the brand's digital presence, and collaborating with cross-functional teams to deliver exceptional customer experiences. Since joining the company in 2021, she has played a pivotal role in strengthening the resort's brand positioning and driving increased visitor engagement.
Career Progression
Prior to her current role, Liz held several marketing leadership positions, including Director of Marketing at Winter Park Resort and Director of Marketing, Restaurant and Brewery Group at CraftWorks Restaurants & Breweries, Inc. She has a proven track record of driving business growth, improving operational efficiency, and fostering collaborative partnerships. Liz's diverse background also includes international development work and marketing roles at leading restaurant chains such as Chili's Grill & Bar and Arby's.
Academic Background
Liz holds a degree from The University of Texas at Austin, where she specialized in marketing and strategic communications.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign planning and execution
- Digital marketing and social media management
- Hospitality and restaurant industry experience
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance optimization
Professional Impact
During her tenure at Winter Park Resort, Liz has spearheaded several successful marketing initiatives, including the launch of a new brand identity and a comprehensive digital content strategy. Her efforts have resulted in increased brand awareness, higher website traffic, and improved customer engagement. Liz is recognized as a strategic thinker and a collaborative leader who consistently delivers measurable results.
Conclusion
With her extensive marketing expertise, industry knowledge, and proven leadership skills, Liz Agostin is well-positioned to continue driving growth and innovation at Winter Park Resort. She is committed to leveraging her skills and experience to enhance the resort's brand presence, engage its target audience, and contribute to the overall success of the organization.
