Liz Eichelberger - Co-Founder and Head of Marketing

Professional Overview

Liz Eichelberger is a versatile marketing professional with a strong entrepreneurial mindset. As the Co-Founder and Head of Marketing at Gazebo Gourmet LLC and Snoozeenie, LLC, she brings a unique blend of strategic vision, creative problem-solving, and data-driven execution to her roles.

Experience Summary

Current Roles

Co-Founder, Gazebo Gourmet LLC (2018-05-01 to Present)

• Responsible for overseeing all marketing and brand strategy for the gourmet food and beverage company

• Developed and implemented successful digital marketing campaigns, resulting in a 35% increase in online sales

• Collaborated with the product development team to create compelling product packaging and messaging

Co-Founder and Head of Marketing, Snoozeenie, LLC (2014-08-01 to Present)

• Spearheaded the development and launch of a popular sleep-enhancement product line

• Managed all marketing efforts, including social media, email marketing, and influencer partnerships

• Grew the company's online presence and customer base by 45% within the first two years

Career Progression

Junior Media (SEO) Manager, Response Mine Interactive (2013-12-01 to 2014-07-01)

• Contributed to the development and implementation of successful SEO strategies for clients

• Analyzed website performance and made data-driven recommendations to improve search engine visibility

SEO Associate, Response Mine Interactive (2013-06-01 to 2013-11-01)

• Conducted keyword research, content optimization, and link-building activities to drive organic traffic

Internships

• IT&S Intern, HCA (2012-06-01 to 2012-08-01)

• Intern, CORTAC (Cortac.com) (2011-07-01 to 2011-08-01)

• Intern, Vanderbilt University Medical Center (2008-07-01 to 2009-07-01)

Academic Background

Liz holds a Bachelor of Science degree in Marketing from Vanderbilt University, where she graduated with cum laude honors.

Areas of Expertise

• Digital marketing strategy and execution

• Search engine optimization (SEO)

• Content creation and social media management

• Branding and product development

• Entrepreneurship and business development

Professional Impact

• Instrumental in the successful launch and growth of two entrepreneurial ventures

• Demonstrated ability to drive measurable results through effective marketing campaigns

• Recognized for her creative problem-solving skills and data-driven decision-making

Conclusion

With a proven track record of success in both corporate and entrepreneurial settings, Liz Eichelberger is a versatile marketing professional and seasoned entrepreneur. Her diverse experience, combined with her strategic mindset and innovative approach, make her a valuable asset to any organization seeking to strengthen its marketing capabilities and drive sustainable growth.