Liz O'Keeffe

VP of Design | San Francisco, California, United States

Professional Overview

Liz O'Keeffe is an accomplished design leader with over 15 years of experience in the retail and fashion industry. As the VP of Design at Little Sleepies, she oversees the company's creative vision, driving the development of innovative and trend-forward products that cater to the needs of modern families.

Experience Summary

Current Role

As the VP of Design at Little Sleepies, Liz is responsible for leading the design team and collaborating cross-functionally to bring the brand's unique vision to life. She is instrumental in shaping the overall aesthetic and product offering, ensuring that every design element aligns with the company's commitment to quality, sustainability, and exceptional customer experience.

Under Liz's leadership, the design team has consistently delivered collections that have resonated with the target audience, contributing to the brand's growing popularity and market share. She has a keen eye for detail, a deep understanding of consumer trends, and the ability to translate strategic objectives into captivating design solutions.

Career Progression

Prior to joining Little Sleepies, Liz held the role of Senior Design Director, Kids at Stitch Fix, where she led a team of talented designers in creating personalized and trend-driven clothing for the company's young clientele. Before that, she worked as a Freelance Designer, collaborating with various clients in the retail and fashion industry, including Stitchfix, Belk, and independent clients.

Liz's early career experience includes roles as Design Director/Textiles & Graphics/Girl & Toddler Girl at Gymboree, where she honed her skills in product development, textile design, and graphic design. She also held positions as a Senior Designer Textiles/Graphics and Design Manager Kid & Toddler Girl at Gymboree, as well as an Assistant Designer Textiles/Graphics/Accessories at Janie & Jack.

Academic Background

Liz holds a Bachelor of Fine Arts in Fashion Design from the Fashion Institute of Technology, where she developed a strong foundation in textile design, garment construction, and the creative process.

Areas of Expertise

• Retail and fashion industry expertise

• Design leadership and team management

• Trend forecasting and consumer insights

• Textile design and product development

• Graphic design and brand identity

• Collaboration and cross-functional partnership

Professional Impact

Throughout her career, Liz has made significant contributions to the brands she has worked with, consistently delivering designs that resonate with target audiences and drive business growth. Her work has been recognized for its innovative approach, attention to detail, and alignment with market trends.

Conclusion

Liz O'Keeffe is a seasoned design leader with a proven track record of success in the retail and fashion industry. Her deep understanding of consumer preferences, combined with her strong creative vision and strategic mindset, make her a valuable asset to the brands she serves. As the VP of Design at Little Sleepies, Liz is poised to continue driving the company's design excellence and shaping the future of the brand.