Liz Rave

Vice President, Marketing

New York, New York, United States

Professional Overview
Liz Rave is an accomplished marketing executive with over a decade of experience driving strategic initiatives and business growth within the media and advertising industry. As the Vice President of Marketing at OUTFRONT Media, she leverages her expertise in integrated marketing, brand development, and performance optimization to elevate the company's market positioning and impact.

Experience Summary

Current Role
As the Vice President of Marketing at OUTFRONT Media, Liz is responsible for leading the company's comprehensive marketing strategy and execution. In this role, she oversees a team of marketing professionals and collaborates cross-functionally to develop and deploy innovative campaigns that showcase OUTFRONT Media's suite of digital and traditional out-of-home advertising solutions. Liz's strategic vision and data-driven approach have contributed to the company's consistent year-over-year revenue growth and increased market share.

Career Progression
Prior to her current role, Liz held several leadership positions at OUTFRONT Media, including Senior Director of Marketing and National Marketing Director. In these roles, she spearheaded the implementation of integrated marketing campaigns, drove brand awareness initiatives, and optimized marketing operations to enhance operational efficiency and return on investment. Liz's early career experience includes roles in business development, project coordination, and sales planning at Adspace Networks, as well as a sales and marketing internship at NBC Universal.

Academic Background
Liz holds a Bachelor of Arts degree in Communications from the University of Delaware, where she graduated with honors.

Areas of Expertise

• Integrated marketing strategy and execution

• Brand development and positioning

• Performance marketing and data analytics

• Digital and traditional out-of-home advertising

• Cross-functional leadership and team management

Professional Impact
During her tenure at OUTFRONT Media, Liz has played a pivotal role in driving the company's market expansion and digital transformation. She spearheaded the launch of several award-winning marketing campaigns that showcased the versatility and effectiveness of the company's advertising solutions, resulting in increased client acquisition and retention. Liz's strategic guidance and data-driven decision-making have consistently contributed to OUTFRONT Media's year-over-year revenue growth and solidified its position as a leading player in the out-of-home advertising industry.

Conclusion
With a proven track record of success in the media and advertising industry, Liz Rave is poised to continue driving growth and innovation as the Vice President of Marketing at OUTFRONT Media. Her strategic vision, cross-functional leadership, and deep understanding of the evolving marketing landscape make her a valuable asset to the organization and a respected industry thought leader.