Professional Overview
Liz Swain is an experienced marketing leader with a proven track record of driving strategic solutions and product marketing initiatives in the automotive and media industries. As the Director of Solutions Marketing at Cars.com, she leverages her deep expertise in digital marketing, data analysis, and go-to-market strategy to deliver impactful marketing programs that support the company's growth objectives.
Experience Summary
Current Role
As the Director of Solutions Marketing at Cars.com, Liz is responsible for leading the development and execution of strategic marketing initiatives that promote the company's suite of digital advertising and software solutions. In this role, she collaborates cross-functionally to identify customer pain points, craft compelling value propositions, and implement go-to-market strategies that drive revenue growth and customer satisfaction.
Career Progression
Prior to her current position, Liz held various marketing roles at Cars.com and Tribune Publishing, where she steadily advanced her skills in product marketing, email/mobile marketing, and data analysis. As a Product Marketing Manager, she played a key role in launching new digital offerings, optimizing customer acquisition and retention campaigns, and leveraging data-driven insights to inform product strategy.
Academic Background
Liz holds a Bachelor of Arts degree in Marketing from the University of Illinois at Chicago, where she graduated cum laude and was recognized for her leadership and academic achievements.
Areas of Expertise
- Digital marketing strategy and execution
- Product marketing and go-to-market planning
- Data analysis and performance optimization
- Customer segmentation and targeted outreach
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout her career, Liz has played a key role in driving significant revenue growth and improving customer satisfaction for the organizations she has served. As a Product Marketing Manager at Cars.com, she spearheaded the launch of a new digital advertising solution that generated over $2 million in annual recurring revenue within the first year. In her current role, Liz has implemented data-driven marketing strategies that have increased lead generation by 25% and improved customer retention by 18%.
Conclusion
With her versatile marketing expertise, data-driven mindset, and proven ability to deliver measurable results, Liz Swain is poised to continue making a meaningful impact on the automotive and digital marketing landscape. As she progresses in her career, she remains committed to leveraging her skills and experience to help organizations achieve their growth objectives and better serve their customers.
