Professional Role and Expertise
Liza Adams serves as an AI Advisor and Fractional Chief Marketing Officer (CMO) at GrowthPath Partners, where she applies over 20 years of senior marketing leadership to accelerate responsible AI adoption and drive go-to-market transformations for B2B organizations. Her role encompasses:
- Partnering with executive teams, go-to-market leaders, and investors to design and implement human-AI integrated organizations.
- Leading applied AI workshops, training programs, and advising engagements focused on pragmatic AI adoption that yields tangible business results.
- Driving strategic marketing initiatives that leverage AI capabilities to improve campaign effectiveness, demand generation, brand positioning, and revenue growth.
- Acting as a trusted strategic partner and executive advisor for AI transformation and organizational change management.
- Public speaking on AI innovation, responsible AI use, evolving buyer behavior, and the impact of AI on marketing and business leadership.
Measurable Impact and Recognition
- Achieved 35% improved campaign performance across marketing initiatives.
- Attained 98% accuracy in lead qualification through AI-augmented processes.
- Enabled teams to deliver content 75% faster by integrating AI tools.
- Reached 100% AI adoption among client teams under her guidance.
- Named one of the Top 50 CMOs to Watch in 2024 by Pavilion.
- Finalist for Fractional/Advisor of the Year by Pavilion, highlighting her influence in fractional executive leadership roles.
Client testimonials emphasize her ability to elevate team thinking beyond traditional content creation towards leveraging AI for broader business growth and transformation. Executives from portfolio companies and B2B tech businesses commend her for inspiring strategic shifts and fostering improved execution models.
Professional Background and Education
- Holds a Bachelor of Science in Electrical Engineering from the University of Missouri, providing a strong technical foundation that complements her marketing and strategic expertise.
- Serves on the executive advisory board for the Anderson College of Business & Computing at Regis University, underscoring her role as a thought leader at the intersection of technology, marketing, and education.
- Over two decades, she has led marketing and go-to-market teams in growth-stage ventures and enterprise settings, specializing in the technology sector, particularly in AI, cloud, XaaS (software-, platform-, and infrastructure-as-a-service), and networking industries.
Thought Leadership and Public Engagements
- Frequently invited to deliver keynote speeches and participate in panels discussing AI’s role as a strategic marketing partner, innovation in go-to-market strategies, and ethical AI use.
- Featured speaker at events such as the Product Marketing Summit Denver, MarketingProfs B2B Forum, HSE AI Summit, and numerous industry podcasts and webinars.
- Contributes content and resources emphasizing strategic AI marketing, responsible AI adoption, and customer-centric growth models through GrowthPath’s resource hub and external publications.
- Recognized for shaping the dialogue around AI’s evolving impact on B2B technology buying behavior, trust-building, and marketing effectiveness.
Strategic Focus Areas and Service Offerings at GrowthPath Partners
- AI Adoption Accelerator: Combines AI and go-to-market expertise to enable companies to adopt AI responsibly, improve innovation, and realize measurable performance gains.
- Go-to-Market Excellence: Transforms marketing and sales teams through practical AI integration and strategic leadership.
- Applied AI Workshops and Training: Custom-designed sessions that help teams and leaders understand AI applications in realistic business contexts.
- Fractional CMO Services: Provides interim and project-based CMO leadership, blending traditional marketing with innovative AI-driven strategies.
- Consulting: Focuses on accelerating marketing and business initiatives by embedding AI capabilities to optimize outcomes and operational efficiency.
Relevant Insights for B2B Technology and AI-Driven Markets
Liza Adams exemplifies a rare combination of engineering acumen and high-level marketing strategy, enabling her to uniquely position AI as a growth catalyst rather than a mere operational tool. Her work consistently demonstrates the ability to effectively align AI-driven marketing innovation with business objectives, resulting in accelerated revenue growth, enhanced brand authority, and elevated market positioning.
Her expertise in building human-AI collaborative environments and advocating for responsible AI adoption directly addresses the challenges and opportunities faced by technology companies navigating AI integration, making her a valuable partner for organizations seeking to leverage AI as a core component of their go-to-market strategy and organizational transformation.
LinkedIn: [https://www.linkedin.com/in/lizaadams](https://www.linkedin.com/in/lizaadams)
Company Website: [GrowthPath Partners](https://www.growthpath.net/)
