Lizz Chester

Art Director

Lizz Chester is an accomplished Art Director with over 20 years of experience leading creative teams and delivering impactful design solutions. Currently serving as the Art Director at Natural Life, she leverages her deep expertise in branding, print design, and digital assets to drive the company's creative vision and elevate its visual identity.

Professional Overview

As an Art Director, Lizz is responsible for overseeing the conceptualization, development, and execution of all creative projects. She collaborates closely with cross-functional teams to ensure the alignment of design elements with broader business objectives, delivering visually compelling and strategically sound campaigns.

Experience Summary

Current Role

At Natural Life, Lizz serves as the Art Director, leading a team of designers and managing the end-to-end creative process. In this role, she has spearheaded the redesign of the company's website, creating a cohesive and user-friendly online presence that has resulted in a significant increase in customer engagement. Additionally, Lizz has been instrumental in developing a robust brand identity system, including the design of impactful print collateral and digital assets that have strengthened Natural Life's brand recognition within the industry.

Career Progression

Prior to her current role, Lizz held the position of Senior Graphic Designer at EverBank, where she was responsible for creating visually striking marketing materials and advertisements. Before that, she served as the Associate Creative Director, Art at Harte Hanks, leading a team of designers in the development of integrated campaigns for a diverse range of clients. Throughout her career, Lizz has demonstrated a talent for translating complex business requirements into visually compelling and effective design solutions.

Academic Background

Lizz holds a Bachelor of Fine Arts degree in Graphic Design from the University of Florida, where she graduated with honors and was recognized for her exceptional creative abilities.

Areas of Expertise

• Brand identity development and implementation

• Print design, including collateral, advertising, and packaging

• Digital design, including responsive websites, social media assets, and email marketing

• Project management and team leadership

• Effective collaboration with cross-functional teams

• Staying up-to-date with the latest design trends and industry best practices

Professional Impact

During her tenure at Natural Life, Lizz has played a pivotal role in enhancing the company's visual identity and positioning it as a leader in the industry. Her design work has been instrumental in driving customer engagement, increasing brand awareness, and supporting the overall business growth. Lizz's ability to translate complex business objectives into visually compelling and impactful design solutions has been instrumental in her success.

Conclusion

Lizz Chester is a highly skilled and versatile Art Director with a proven track record of delivering exceptional design solutions that drive business results. With her deep expertise in branding, print, and digital design, coupled with her strong leadership and collaborative skills, Lizz is poised to continue making a significant impact on the organizations she serves.