Lois Witkop

Chief Marketing Officer

Professional Overview
Lois Witkop is a seasoned marketing executive with over 30 years of experience driving strategic growth and brand development across the healthcare and non-profit sectors. As the Chief Marketing Officer at ASHP, she leverages her deep industry expertise to oversee the organization's comprehensive marketing and communications initiatives, positioning it as a leading voice in the pharmaceutical and medical community.

Experience Summary

Current Role
As the Chief Marketing Officer at ASHP, Lois is responsible for developing and executing innovative marketing strategies that enhance the organization's visibility, engage its diverse stakeholder base, and drive revenue growth. Under her leadership, ASHP has seen a 20% increase in member engagement and a 15% rise in conference attendance over the past three years.

Career Progression
Prior to joining ASHP, Lois served as the Chief Advancement Officer at Food Allergy Research & Education, where she spearheaded a successful rebranding campaign that resulted in a 25% increase in donor contributions. Before that, she held the role of Senior Vice President of Marketing & Communications at the American Diabetes Association, leading the development of award-winning public awareness initiatives that reached over 1 million individuals annually.

Academic Background
Lois holds a Bachelor of Arts degree in Marketing and Communications from the University of Maryland, where she graduated cum laude. She is also a certified Project Management Professional (PMP) and has completed executive leadership programs at Harvard Business School and the Wharton School of the University of Pennsylvania.

Areas of Expertise

• Strategic marketing and brand management

• Integrated communications planning and execution

• Digital marketing and social media optimization

• Stakeholder engagement and community building

• Non-profit management and fundraising

• Project management and team leadership

Professional Impact
Throughout her career, Lois has been recognized for her innovative approach to marketing and her ability to drive measurable impact. She has received numerous industry awards, including the American Marketing Association's "Marketer of the Year" award and the Public Relations Society of America's "Outstanding Campaign" award for her work on a national diabetes awareness campaign.

Conclusion
With her exceptional track record of success, Lois Witkop is a dynamic and results-driven marketing executive poised to continue making a significant impact in the healthcare and non-profit sectors. Her strategic vision, creative problem-solving skills, and ability to inspire high-performing teams make her a valuable asset to any organization seeking to enhance its brand, engage its stakeholders, and achieve its growth objectives.