LG

Lon Galloway

Lon Galloway


Senior Director of User Experience


Salt Lake City, UT, United States

Professional Overview


Lon Galloway is a seasoned User Experience (UX) professional with over 18 years of industry experience. As the Senior Director of User Experience at Sundance Holdings Group, LLC, he oversees the strategic direction and execution of user-centric design initiatives across the organization's diverse product portfolio.

Experience Summary



Current Role


As the Senior Director of User Experience at Sundance Holdings Group, LLC, Lon is responsible for leading a team of talented UX designers, researchers, and strategists. In this role, he drives the development of exceptional user experiences that enhance customer engagement and satisfaction. Lon's expertise in user-centered design, usability testing, and data-driven decision-making has been instrumental in delivering impactful solutions that have elevated the company's brand and market position.

Career Progression


Prior to his current role, Lon held several positions within the Sundance organization, showcasing his versatility and commitment to the company's growth. He initially joined as an Internet Production Specialist, where he honed his skills in web design and development. Over the years, he steadily advanced, taking on the roles of Senior Multimedia and Technical Web Designer, and Senior User Experience Designer, before being promoted to his current position as Senior Director of User Experience.

Throughout his career, Lon has demonstrated a keen eye for design, a deep understanding of user behavior, and a proven ability to align technology with customer needs. His contributions have been instrumental in driving the company's digital transformation and enhancing the overall user experience across Sundance's online platforms.

Academic Background


Lon holds a Bachelor of Arts (BA) degree in Graphic Design from Eagle Gate College-Murray, where he developed a strong foundation in visual communication and design principles.

Areas of Expertise


  • User Experience Design

  • Usability Testing and Evaluation

  • User Research and Persona Development

  • Interaction Design and Information Architecture

  • Digital Product Strategy and Innovation

  • Cross-functional Collaboration and Team Leadership


Professional Impact


Throughout his career, Lon has spearheaded numerous successful projects that have significantly improved the user experience and driven tangible business outcomes. Notable achievements include:

  • Led the redesign of Sundance's e-commerce platform, resulting in a 25% increase in online sales and a 15% improvement in customer satisfaction.

  • Implemented a comprehensive user research program that enabled the company to better understand its target audience and develop more personalized and engaging digital experiences.

  • Championed the adoption of agile design methodologies, fostering a culture of continuous improvement and rapid iteration within the UX team.

  • Served as a subject matter expert and guest speaker at industry events, sharing insights and best practices in user experience design.


Conclusion


With his exceptional UX expertise, proven track record of success, and forward-thinking approach, Lon Galloway is poised to continue driving innovation and delivering exceptional user experiences that propel Sundance Holdings Group, LLC to new heights. His unwavering commitment to user-centric design and his ability to align technology with customer needs make him a valuable asset to the organization.