Professional Overview
Lonna Ball is a seasoned Performance Marketing Manager with extensive experience in driving digital marketing strategies and delivering measurable results. With a strong background in client services, strategy, and account management, she has a proven track record of helping organizations achieve their marketing and business objectives.
Experience Summary
Current Role
As the Performance Marketing Manager at Living Spaces Furniture, Lonna is responsible for developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. She leverages her expertise in search engine optimization (SEO), paid media, and data analytics to optimize marketing performance and deliver a high return on investment for the company.
Career Progression
Prior to her current role, Lonna held various leadership positions at Wpromote, a renowned digital marketing agency. As the Senior Director of Client Services and Strategy, she oversaw a team of account managers and strategists, ensuring the delivery of exceptional client services and the development of innovative marketing solutions. Earlier in her career, Lonna worked at MERGE, where she progressed from an Account Executive to an Account Supervisor, honing her skills in client relationship management, campaign planning, and digital marketing execution.
Lonna also has experience in the consumer goods industry, having served as a Digital Marketing Manager and Associate Brand Manager at BSH Home Appliances Corporation - North America, where she managed digital marketing initiatives and supported brand strategy for the Bosch and Thermador product lines.
Academic Background
Lonna holds a Bachelor's degree in Marketing from the University of Southern California, where she graduated with honors.
Areas of Expertise
- Performance marketing and digital media optimization
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and influencer partnerships
- Data-driven decision making and campaign analytics
- Client relationship management and strategic consulting
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Wpromote, Lonna played a key role in driving a 25% year-over-year increase in client retention and a 20% improvement in marketing campaign return on investment for the agency's top accounts. She has also been recognized for her industry contributions, having been featured as a speaker at several digital marketing conferences.
Conclusion
With her diverse experience, strategic mindset, and passion for driving measurable results, Lonna Ball is poised to make a significant impact in her role as the Performance Marketing Manager at Living Spaces Furniture. Her ability to blend data-driven insights with creative problem-solving makes her a valuable asset in the ever-evolving landscape of digital marketing.
