Lorel Wilhelm-Volpi

VP Partner Marketing

Professional Overview
Lorel Wilhelm-Volpi is an experienced marketing executive with a proven track record of driving strategic partnerships and go-to-market initiatives. As the Vice President of Partner Marketing at Acxiom, she oversees the development and execution of comprehensive partner marketing programs that generate revenue growth and enhance the company's industry presence.

Experience Summary

Current Role
In her current role as VP Partner Marketing at Acxiom, Lorel is responsible for building and nurturing a robust ecosystem of strategic partners. She leads a team of marketing professionals to develop and implement partner-focused campaigns, co-marketing activities, and joint go-to-market strategies. Under her leadership, Acxiom has expanded its partner network and secured several high-profile collaborations, driving substantial revenue contributions.

Career Progression
Lorel's career trajectory has been marked by progressive leadership roles in the marketing and advertising technology sectors. Prior to her current position, she held senior roles at Acxiom, including Director of Content Marketing and Senior Director of Partnership Marketing. Lorel also has experience as the Senior Director of Client Strategy and Senior Director of Marketing at SpotRight Inc. (acquired by Wiland), where she was instrumental in shaping the company's strategic direction and client engagement initiatives.

Academic Background
Lorel holds a Bachelor of Arts degree in Marketing from the University of Arkansas, where she graduated with honors.

Areas of Expertise
Lorel's areas of expertise include partnership marketing, strategic alliance management, content marketing, client strategy, and marketing operations. She is skilled in leveraging data-driven insights to develop and execute targeted marketing campaigns that drive measurable business impact. Additionally, Lorel has a strong background in marketing technology and a deep understanding of the advertising technology landscape.

Professional Impact
Throughout her career, Lorel has played a pivotal role in driving growth and innovation for the companies she has served. At Acxiom, she has spearheaded the development of industry-leading partner marketing programs, resulting in significant revenue contributions and enhanced brand visibility. Lorel's strategic approach and collaborative leadership style have enabled her to build strong relationships with key industry partners, further expanding Acxiom's market reach.

Conclusion
Lorel Wilhelm-Volpi is a seasoned marketing executive with a diverse background in the advertising technology industry. In her current role as VP Partner Marketing at Acxiom, she continues to leverage her expertise to drive strategic partnerships, revenue growth, and industry-wide impact. Lorel's proven track record of success, coupled with her strong leadership and marketing acumen, make her a valuable asset to the organizations she serves.