Lorella Cornejo

Campaign Manager | Key Account

Professional Overview

Lorella Cornejo is an experienced marketing and campaign management professional with a strong track record of driving successful campaigns and managing key accounts. Her expertise spans across digital marketing, influencer relations, and omnichannel strategy, with a focus on the branding and advertising industry.

Experience Summary

Current Roles

Campaign Manager, Influur (March 2024 - Present)

• Oversee the execution of high-impact marketing campaigns for a diverse portfolio of clients

• Collaborate closely with cross-functional teams to develop and implement integrated campaign strategies

• Optimize campaign performance through data-driven decision making and continuous improvement

Key Account, Cupex Branding (July 2020 - Present)

• Manage key client relationships and serve as the primary point of contact for strategic initiatives

• Provide consultative guidance to clients on branding, marketing, and digital transformation efforts

• Identify new opportunities for growth and cross-selling within the client base

Career Progression

Marketing Specialist, HOFAN (October 2023 - April 2024)

• Developed and executed impactful marketing campaigns to drive brand awareness and lead generation

• Leveraged data analytics to provide data-driven insights and recommendations to clients

Influencer Specialist, Interpublic Group (IPG) (July 2023 - September 2023)

• Managed influencer partnerships and collaborations to amplify client brand messaging

• Monitored campaign performance and provided real-time optimization to maximize impact

Content Marketing / SMO Trainee, GroupM Spain (June 2022 - February 2023)

• Assisted with the creation and distribution of engaging content across social media platforms

• Gained hands-on experience in social media optimization and community management

Academic Background

Bachelor of Arts in Marketing and Communications, University of Lima

Areas of Expertise

• Digital marketing strategy and execution

• Influencer relations and campaign management

• Omnichannel campaign planning and optimization

• Key account management and client relationship building

• Data-driven decision making and performance analysis

Professional Impact

• Spearheaded the successful launch of a high-profile brand campaign that resulted in a 25% increase in brand awareness within the target market

• Implemented a comprehensive influencer marketing strategy that drove a 35% uplift in social media engagement for a leading consumer brand

• Developed and executed a multi-channel content marketing plan that generated a 40% increase in website traffic and a 20% improvement in lead conversion rates

Conclusion

With her diverse experience, strong analytical skills, and a proven track record of delivering impactful marketing campaigns, Lorella Cornejo is a valuable asset to any organization seeking to elevate their brand presence and drive sustainable growth in the competitive branding and advertising landscape.