Professional Summary
Professional Overview
Loren Pettigrew is a seasoned sales and operations leader with extensive experience driving growth and strategy across the technology sector. As the Director of Sales Development at Openprise, he oversees the company's sales enablement initiatives, revenue operations, and go-to-market strategies. Loren's diverse background includes roles in demand generation, program management, and sales operations, equipping him with a well-rounded understanding of the sales process and the ability to optimize performance at scale.
Experience Summary
Current Role
As the Director of Sales Development at Openprise, Loren is responsible for leading the company's sales enablement efforts, including the development and implementation of sales training programs, the refinement of sales processes, and the integration of revenue operations technologies. Under his guidance, the sales development team has achieved significant improvements in lead conversion rates, sales productivity, and overall pipeline growth. Loren's strategic approach and data-driven decision-making have been instrumental in driving Openprise's revenue expansion and market share.
Career Progression
Prior to his current role, Loren held several high-impact positions within the technology industry. As a Program Manager for GTM Strategy and Operations at Google, he played a key role in optimizing the company's demand generation initiatives, implementing effective lead nurturing programs, and enhancing sales and marketing alignment. Earlier in his career, Loren served as an Inbound SDR Manager at Looker, where he built and led a team of sales development representatives, driving improvements in lead qualification, conversion, and sales productivity.
Academic Background
Loren holds a Bachelor's degree in Business Administration from the University of California, Berkeley, with a concentration in Marketing and Entrepreneurship. During his time at UC Berkeley, he was recognized for his academic excellence and leadership abilities, graduating with honors and serving as the president of the campus entrepreneurship club.
Areas of Expertise
- Sales enablement and revenue operations
- Demand generation and lead management
- Sales process optimization and team management
- Go-to-market strategy and execution
- Data-driven decision-making and performance analysis
Professional Impact
Throughout his career, Loren has demonstrated a track record of driving measurable results and delivering innovative solutions to complex business challenges. At Openprise, he has spearheaded the implementation of a new sales enablement platform, resulting in a 25% increase in sales productivity and a 35% improvement in lead conversion rates. In his previous role at Google, Loren's strategic initiatives contributed to a 20% year-over-year increase in the company's marketing-qualified leads.
Conclusion
Loren Pettigrew is a dynamic and results-oriented leader with a proven ability to optimize sales and operations performance in the technology industry. With his comprehensive expertise in sales enablement, revenue operations, and go-to-market strategy, Loren is poised to continue driving sustainable growth and innovation at Openprise and beyond.
