LA

Lorena Acosta

Director of Operations

Contact Details


  • Name: Lorena Acosta

  • Company: Be Busy Being Awesome



Professional Overview


Lorena Acosta is the founder of Be Busy Being Awesome, a company that specializes in personal branding. Commonly referred to as a "Personal Brand Evangelist," Lorena focuses on assisting leaders, founders, and business owners in digitalizing their presence by becoming the voice in their industry.

Lorena has a strong background in marketing strategy, social media advertising, social selling, community building, and brand ambassadorship. Her mission is to create social currency for businesses globally by building impactful brands.

Experience and Education


  • Experience:

  • Founder at Be Busy Being Awesome

  • Former experience includes contributing to Franchiseyourbusiness.com

  • Education:

  • Fundación Universitaria


Key Achievements and Notable Work


  • LinkedIn Following: Lorena has amassed a significant following on LinkedIn with over 1,749,556 followers.

  • Content Creation: Known for her prolific content creation, often posting several times a day about topics ranging from personal branding to professional development.

  • Podcasts and Media: Hosts the podcast "Be Busy Being Awesome," available on platforms like Apple Podcasts and Spotify.

  • Public Speaker: Regularly shares insights on podcasts such as the "Insight Out" show, discussing topics such as building a personal brand, content strategy, and the importance of authenticity and consistency.


Core Values


  • Respect, Trust, and Being Human: Lorena’s brand is rooted in core values that shine through in all her endeavors. She emphasizes the importance of humanizing brands and creating content that resonates with the audience on a personal level.

  • Authenticity and Consistency: Lorena advocates for being true to oneself and maintains that consistent effort is key to success. She often quotes Dwayne Johnson: "Success isn’t about greatness, it’s about consistency. Consistent hard work leads to success, greatness will come."


Professional Influence


  • Impact on Others: Lorena's posts and engagements on LinkedIn have had significant positive impacts. She has received numerous messages from followers who have been inspired by her advice, including individuals overcoming personal struggles thanks to her motivational content.

  • Community Building: She has built a robust and engaged community around her brand, where mutual respect and support are paramount. Her approach ensures that her followers feel both welcomed and protected.


Recent Activity and Thought Leadership


  • LinkedIn Posts: Frequently discusses the importance of personal branding and the impact of digital presence.

  • Public Speaking: Highlights the importance of building a personal brand before it is needed and encourages professionals to establish their expertise through consistent and authentic online activity.

  • Educational Content: Through her podcast and LinkedIn engagements, she educates her audience on crafting messages that are audience-centric and emotionally resonant.


Business Philosophy


Lorena’s approach to business blends her extensive experience in sales with a profound understanding of personal branding. Her coaching techniques are designed to help clients close deals by phone and create a compelling personal narrative that aligns with professional goals.

Personal Insights


  • Family-Oriented: Lorena is committed to her family, particularly her daughter, and often speaks about the personal balance of professional and family life.

  • Motivation and Legacy: Following the death of her sister, Lorena shifted her focus towards creating a lasting impact and legacy. Her goal is to help others change their lives for the better through effective personal branding and professional guidance.


Additional Resources and Contacts



  • Social Media:




Lorena Acosta represents a unique blend of marketing expertise and personal branding acumen. Her dedication to her clients and community makes her a valuable contact for anyone looking to excel in their personal and professional branding efforts.