Lorena Sliva
Director of Sales And Business Development
Professional Overview
Lorena Sliva is an accomplished sales and business development leader with extensive experience in the event planning and catering industries. As the Director of Sales And Business Development at Joy Wallace Catering, she leverages her expertise to drive revenue growth, foster client relationships, and expand the company's presence in the Miami market.
Experience Summary
Current Role
In her current role at Joy Wallace Catering, Lorena is responsible for developing and implementing strategic sales initiatives to identify and secure new business opportunities. She collaborates closely with the executive team to align sales strategies with the company's overall objectives, while also managing a team of sales professionals to ensure exceptional customer service and client satisfaction.
Career Progression
Prior to her current position, Lorena served as the Director of Sales And Business Development at House Of Design Events, where she successfully increased the company's client base and revenue. Before that, she held the role of Director of Sales and Catering at Coral Gables Country Club, where she led a talented team in delivering exceptional event experiences for the club's members and guests. Lorena's earlier career experience includes positions as Director of Sales at The Bath Club and Arpi Events, as well as Account Executive roles at New Century Dance Company and The Event Firm.
Academic Background
Lorena holds a degree from The Art Institute, where she specialized in event planning and management.
Areas of Expertise
- Sales and business development strategy
- Client relationship management
- Event planning and catering operations
- Team leadership and mentorship
- Revenue growth and profitability optimization
- Market analysis and competitive intelligence
Professional Impact
Throughout her career, Lorena has demonstrated a talent for driving revenue growth and expanding client portfolios. At Coral Gables Country Club, she spearheaded the implementation of a new sales and marketing plan that resulted in a 25% increase in event bookings. At House Of Design Events, she leveraged her industry connections and strategic partnerships to secure several high-profile clients, contributing to a 20% year-over-year revenue increase.
Conclusion
Lorena Sliva is a seasoned sales and business development professional with a proven track record of success in the event planning and catering industries. Her ability to strategically position her employers, cultivate strong client relationships, and lead dynamic teams make her a valuable asset to Joy Wallace Catering as the company continues to grow and expand its presence in the Miami market.
