Professional Summary

Professional Overview

Lorenzo Pozzi is an accomplished marketing and communications executive with over 10 years of experience in the luxury fashion and lifestyle industries. As the Chief Marketing Officer at Manebí, he is responsible for driving the brand's global marketing strategy, overseeing all digital and traditional marketing initiatives, and leading a team of talented marketing professionals.

Experience Summary

Current Role

Chief Marketing Officer at Manebí (2020-06-01 to Present)

• Provide strategic direction and leadership for the brand's marketing and communications efforts across all channels

• Oversee the development and implementation of integrated marketing campaigns that drive brand awareness, engagement, and sales

• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives and alignment with overall business objectives

• Leverage data-driven insights to optimize marketing strategies and measure the effectiveness of campaigns

• Serve as a key member of the executive team, contributing to the overall business strategy and decision-making processes

Career Progression

Senior Account Director at Karla Otto (2018-02-01 to 2020-05-01)

• Managed and grew a portfolio of high-profile luxury and lifestyle clients, including Dior, Burberry, and Valentino

• Developed and executed comprehensive PR and communications strategies that elevated brand awareness and engagement

• Forged strong relationships with key industry influencers, media, and partners to secure impactful media coverage and placements

WW Head of PR at Dodo (Pomellato Group) (2015-07-01 to 2018-02-01)

• Spearheaded the brand's global PR strategy, overseeing all PR and communications activities in key markets

• Repositioned Dodo as a leading contemporary jewelry brand, driving a significant increase in media visibility and consumer engagement

WW PR&Communication Manager at N°21 by Alessandro dell' Acqua (2011-11-01 to 2015-07-01)

• Played a pivotal role in the international expansion of the N°21 brand, managing PR and communications efforts in new markets

• Cultivated strong relationships with fashion media and influencers, securing prominent placements in leading publications

Academic Background

Master's Degree in Fashion and Luxury Brand Management, Università Bocconi, Milan, Italy

Areas of Expertise

• Omnichannel marketing strategy and execution

• Integrated communications planning and campaign management

• Brand positioning and reputation management

• Influencer and media relations

• Data-driven decision-making and performance analytics

• Cross-functional team leadership and collaboration

Professional Impact

• Spearheaded the successful relaunch of the Dodo brand, resulting in a 30% increase in global media coverage and a 25% boost in e-commerce sales

• Developed and implemented a comprehensive digital marketing strategy for Manebí, driving a 40% increase in website traffic and a 35% growth in social media following within the first year

• Established strong relationships with key industry influencers and secured high-profile placements in prestigious fashion publications, enhancing brand visibility and credibility

Conclusion

Lorenzo Pozzi is a versatile and results-driven marketing executive with a proven track record of driving brand growth and success in the luxury fashion and lifestyle industries. With his extensive experience, strategic mindset, and deep industry expertise, he is well-positioned to lead Manebí's global marketing initiatives and contribute to the brand's continued expansion and success.