Lorenzo Sani

Professional Summary

Professional Overview
Lorenzo Sani is an accomplished business leader with over 30 years of experience in the retail and consumer goods industries. As the CEO of WP Lavori in Corso, he is responsible for driving the strategic vision and operational excellence of the company, a leading Italian outdoor and lifestyle brand.

Experience Summary

Current Role
As the CEO of WP Lavori in Corso since September 2023, Lorenzo is responsible for overseeing the company's global expansion, strengthening its brand positioning, and enhancing its product innovation and sustainability initiatives. Under his leadership, the company aims to solidify its reputation as a premier outdoor lifestyle brand while fostering a culture of continuous improvement and customer-centricity.

Career Progression
Prior to his current role, Lorenzo held several senior-level positions in the industry, including Sales & Marketing Director at La Sportiva, where he played a pivotal role in expanding the brand's international footprint and driving revenue growth. He also founded and served as the Owner of SPL Store srl, a successful specialty retail business, and held Commercial Director roles at Montura and WOOLRICH / WP LAVORI IN CORSO SRL, where he demonstrated his expertise in brand development, strategic partnerships, and go-to-market strategies.

Academic Background
Lorenzo holds a degree in Business Administration from a prestigious university, equipping him with a solid foundation in strategic management, finance, and marketing.

Areas of Expertise
Lorenzo's extensive industry experience has honed his expertise in brand management, product development, sales and marketing, and supply chain optimization. He is known for his ability to identify emerging market trends, foster innovative product concepts, and build high-performing teams that deliver exceptional customer experiences.

Professional Impact
Throughout his career, Lorenzo has been recognized for his contributions to the industry, spearheading initiatives that have driven sustainable growth and enhanced brand reputation. His leadership has been instrumental in navigating complex market dynamics, fostering strategic partnerships, and cultivating a culture of excellence within the organizations he has served.

Conclusion
With his proven track record of success, deep industry knowledge, and visionary leadership, Lorenzo Sani is poised to lead WP Lavori in Corso to new heights, solidifying the company's position as a premier player in the outdoor and lifestyle market.