Lorey Zlotnick
CMO/CEO + Brand Architect
Los Angeles, California, United States
Professional Overview
Lorey Zlotnick is a seasoned marketing and brand leader with over two decades of experience driving transformative growth for iconic brands across diverse industries. As the CMO/CEO and Brand Architect at Zequity Marketing, she leverages her strategic vision and creative expertise to help clients elevate their brand presence and connect with their target audiences.
Experience Summary
Current Role
As the CMO/CEO and Brand Architect at Zequity Marketing, Lorey is responsible for spearheading the company's overall marketing and brand strategy. She works closely with clients to develop impactful campaigns that enhance brand visibility, improve customer engagement, and drive measurable business results. Under her leadership, Zequity Marketing has become a trusted partner for numerous industry-leading organizations.
Career Progression
Prior to her current role, Lorey held several high-profile positions, including Founding Member at Chief, Chief Marketing and Brand Officer at Team Rubicon, Senior Vice President of Marketing at the National Football League (NFL), and various marketing leadership roles at Outdoor Channel, NBCUniversal, Sony Pictures Entertainment, and Disney ABC Television Group. Throughout her career, Lorey has demonstrated a proven track record of delivering innovative marketing solutions and driving transformative change within her organizations.
Academic Background
Lorey holds a Bachelor's degree in Marketing and Communications from the University of California, Los Angeles (UCLA), where she graduated with distinction.
Areas of Expertise
- Comprehensive brand strategy and development
- Integrated marketing campaign planning and execution
- Digital marketing and social media optimization
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
- Adaptable management in fast-paced, dynamic environments
Professional Impact
During her tenure at the NFL, Lorey played a pivotal role in revitalizing the league's brand identity and fan engagement initiatives, leading to a significant increase in viewership and merchandising revenue. At Team Rubicon, she was instrumental in elevating the organization's public profile and securing high-profile partnerships that expanded its reach and impact.
Conclusion
Lorey Zlotnick is a dynamic and results-driven marketing and brand strategist with a proven ability to drive transformative growth for industry-leading organizations. Her diverse experience, creative flair, and data-driven approach make her a valuable asset to any team, and she is poised to continue making a significant impact in the marketing and brand management landscape.
