Lori Dunlap

VP of Marketing & E-Com - Passion: Customer Experience, Data and helping my team reach their goals.
Fort Lauderdale, Florida, United States

Professional Overview

Lori Dunlap is a seasoned marketing executive with over a decade of experience driving strategic growth and customer-centric initiatives. As the VP of Marketing & E-Com at Uniform Advantage, she leverages her expertise in customer experience, data-driven decision making, and effective team leadership to propel the company's marketing and e-commerce success.

Experience Summary

Current Role

As the VP of Marketing & E-Com at Uniform Advantage, Lori is responsible for overseeing all aspects of the company's marketing and e-commerce operations. She spearheads the development and execution of integrated marketing strategies, with a keen focus on enhancing the customer experience and driving measurable business impact. Lori's collaborative leadership style empowers her team to reach their full potential, while her data-driven approach ensures data-informed decisions that maximize results.

Career Progression

Prior to her current role, Lori held the position of Vice President of Marketing at UA Corporate Solutions, where she was instrumental in strengthening the company's brand positioning and expanding its client base. She also served as the Vice President of Marketing & Brand Manager at Medical Scrubs Mall, where she successfully revitalized the brand and implemented innovative marketing campaigns that drove significant growth.

Academic Background

Lori holds a Bachelor's degree in Marketing from the University of Florida, where she graduated with honors.

Areas of Expertise

• Customer experience optimization

• Data-driven marketing strategy and execution

• E-commerce management and optimization

• Integrated marketing campaign development

• Cross-functional team leadership and mentorship

• Strategic brand management and positioning

Professional Impact

Under Lori's leadership, Uniform Advantage has seen a substantial increase in online sales, improved customer satisfaction, and a stronger brand presence in the competitive medical apparel industry. Her ability to leverage data and customer insights to inform strategic decision-making has been instrumental in driving the company's success.

Conclusion

Lori Dunlap is a dynamic marketing executive with a proven track record of driving growth, enhancing customer experiences, and leading high-performing teams. Her passion for data-driven strategies, customer-centric initiatives, and empowering her team members positions her as a valuable asset to Uniform Advantage and the marketing industry as a whole.